The Agile Coach: 2025 Edition
27 January 2025
Introduction
The demand for Agile—and Agile expertise—is soaring in today’s dynamic business environment. To set the stage, here are insights on the driving forces behind Agile adoption and its most widely used framework, Scrum:
"Thriving in today’s marketplace frequently depends on making a transformation to become more Agile." — Scott M. Graffius, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
"Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach that incorporates adjustments based on regular and repeated customer and stakeholder feedback. Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage." — Scott M. Graffius, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
As businesses increasingly recognize the benefits of Agile, more are embracing it to adapt, innovate, and thrive. However, while adopting Agile offers tremendous potential, the process is typically challenging. This is where the Agile Coach comes in. Agile Coaches play a critical role in ensuring successful Agile adoption, improvement, and sustained growth. Research underscores their value: Agile Coaches significantly enhance the likelihood of success in Agile transformations and advancements (Dikert, Paasivaara & Lassenius, 2016; Sureshchandra & Shrinivasavadhani, 2008).
Some might describe the Agile Coach role simply as "an individual who coaches agile teams." While accurate, such a definition is circular and limiting. A more comprehensive understanding of the role reveals the full breadth and depth of its impact:
"The individual is an agile expert who provides guidance for new agile implementations as well as existing agile teams. The Agile Coach is experienced in employing agile techniques in different environments and has successfully run diverse agile projects. The individual builds and maintains relationships with everyone involved, coaches individuals, trains groups, and facilitates interactive workshops. The Agile Coach is typically from outside the organization, and the role may be temporary or permanent." — Scott M. Graffius, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
To further illuminate the role, Scott M. Graffius introduced 'The Agile Coach'—a visual model that encapsulates the values, guiding principles, focus areas, tools, and activities that define the position. First developed in 2019 and updated regularly, the 2025 edition of this visual appears at the top of this article.
This article will delve deeper into the Agile Coach role, providing examples, strategies, and actionable insights to support those aspiring to or working as Agile Coaches—and the organizations that benefit from their expertise.
The Agile Coach Infographic
In 2019, Scott M. Graffius first developed The Agile Coach as a high-level visual on the role. He periodically updates his respective work. The top of this article shows the 2025 edition. The visual highlights the values, guiding principles, focus areas, tools, and activities for Agile Coaches.
- Values include respect, courage, focus, openness, and commitment.
- Principles include collaboration, technical excellence, transparency, continuous improvement, simplicity, fast and frequent delivery, and high satisfaction.
- Focus areas include company; division or segment; product or service; tribe, squad, or team; and individuals.
- Tools include data collection, visualization, best techniques, feedback, and agile process tools.
- Activities include coaching, teaching, facilitating, and mentoring.
Values, Guiding Principles, Focus Areas, Tools, and Activities for Agile Coaches
This section elaborates on the values, guiding principles, focus areas, tools, and activities for Agile Coaches.
Values. Agile Coaches instill the core values that underpin Agile success. These include:
- Respect: Valuing diverse perspectives and contributions.
- Courage: The ability to speak up, challenge the status quo, and do the right thing.
- Focus: Maintaining a clear vision and prioritizing work that delivers the most value.
- Openness: Candid about the work and its challenges.
- Commitment: Dedication to the team/department/company and its goals.
Principles. Guided by the values, the principles include:
- Collaboration: Working together towards shared objectives.
- Technical excellence: Delivering high-quality work that is maintainable and scalable.
- Transparency: Fostering open communication and information sharing.
- Continuous improvement: A commitment and practice to constantly learn and evolve.
- Simplicity: Doing the least amount of work needed to achieve the objective or outcome.
- Fast and frequent delivery: Agile’s iterative and short-cycle incremental approach results in the rapid and frequent delivery of working products and services.
- High satisfaction: Delivering product and service features and functionality that offer value to the customer/user fosters and supports their satisfaction as well as the satisfaction of those doing the work.
Focus. Agile Coaches ensure a balanced focus across the organization. This may cover the company, division/segment, product/service, tribe/squad/team, and/or individuals to help the organization transform their processes and achieve its mission and strategic objectives. Examples follow.
- Company-wide strategy alignment: Agile Coaches ensure that team initiatives are aligned with broader company goals and objectives. They help bridge the gap between individual teams and the larger organization, fostering a unified approach to achieving business objectives.
- Division/segment/departmental performance: Agile principles can be applied across different departments within an organization. Agile Coaches can help technology and non-technology areas adopt Agile practices, leading to increased efficiency and improved collaboration across the company.
- The product or service itself: Understanding the product vision, roadmap, and user needs is crucial. Agile Coaches help teams prioritize features, delineate work into manageable user stories/requirements, and ensure the product delivers value to the customer.
- Tribe/squad/team dynamics: Building strong, self-organizing teams is essential for Agile success. Agile Coaches help foster collaboration, communication, and psychological safety within groups (which may be called tribes, squads, or teams), encouraging them to work effectively towards shared goals.
- Growth of individuals: Agile Coaches support the professional development of individuals. This could involve providing coaching on specific skills, identifying training opportunities, and encouraging knowledge sharing within the team.
Tools. Agile Coaches equip others with the tools — including data collection, visualization, best techniques, feedback, and agile process tools — needed to prosper in Agile environments. Examples follow.
- Data Collection and Analysis: Data-driven decision-making is crucial. Agile Coaches encourage teams to collect data on various metrics, such as velocity, cycle time, and defect rates. They then help teams analyze this data to identify areas for improvement and continuously refine their Agile practices.
- Visualization tools: Kanban boards, burndown charts, information radiators, and other visual tools provide beneficial views on the status of work.
- Best Techniques: There's a vast array of Agile techniques. Agile Coaches help teams select the most appropriate techniques for their specific context. This could involve introducing techniques like pair programming, test-driven development, or user story mapping.
- Feedback: Agile Coaches emphasize the importance of regular constructive feedback. They encourage team members to provide feedback to each other, as well as actively seek feedback from stakeholders throughout the development process.
- Agile process: Agile Coaches are skilled facilitators who can help with Agile processes such as Agile events/ceremonies. Examples include Sprint Planning, Daily Stand-Up Meetings, Sprint Review, and the Sprint Retrospective.
Activities. Activities are covered individually. In practice, however, they may overlap. Examples of activities — coaching, teaching, facilitating, and mentoring — follow.
- Coaching: Partnering with others in a process that helps them develop personally and professionally. This typically involves leveraging a wide array of knowledge and skills (such as technical expertise, business/product development/innovation expertise, organizational development/change management expertise, and more).
- Teaching: Instructing others in specific knowledge and skills.
- Facilitating: Guiding others through processes to help them arrive at solutions and formulate decisions.
- Mentoring: Sharing knowledge and skills with others to foster their personal and professional growth.
The Agile Coach as a Change Agent
Additionally, Agile Coaches serve as catalysts for cultural transformation within organizations. They help bridge the gap between traditional structures and the collaborative, fast-paced environment that Agile fosters. Agile Coaches usually achieve this through multiple means such as:
- Facilitating Open Communication: Agile practices rely on open communication and information sharing across all levels of the organization. Agile Coaches encourage open dialogue, helping to break down silos and fostering a culture of transparency.
- Empowering Teams: Agile Coaches empower teams to make decisions, take ownership of their work, and hold themselves accountable for results. This supports the development of effective self-organizing/self-managing teams.
- Managing Resistance to Change: Transitioning to Agile can be challenging. Agile Coaches serve as change agents, helping to manage resistance through clear communication, addressing concerns, and highlighting the benefits of Agile adoption.
- Building a Culture of Continuous Improvement: Agile Coaches instill a culture of continuous improvement. It involves encouraging experimentation, the practice of inspect and learn, and more.
Conclusion
For organizations seeking to adopt Agile or elevate their existing practices, an Agile Coach can be a transformative asset. With their deep expertise and strategic guidance, Agile Coaches unlock the full potential of Agile, driving exceptional outcomes that align with business goals.
What sets Agile Coaches apart is their ability to adapt to the unique needs of each organization. Whether it's coaching teams, aligning stakeholders, or fostering a culture of continuous improvement, they are skilled professionals who bring clarity, focus, and momentum to Agile transformations.
By investing in an Agile Coach, organizations are not just adopting a framework—they are investing in a future of innovation, collaboration, and sustained success. The results? Agile done right, empowered teams, and a competitive edge in today’s fast-paced world.
Read on for:
- References/sources,
- How to cite this article,
- Permission request information,
- About Scott M. Graffius,
- About Agile Scrum,
- About Agile Transformation,
- and more.
References/Sources
- Adkins, Lyssa (2010). Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition. Upper Saddle River, New Jersey: Addison-Wesley Professional.
- Agile Alliance (2022, March). Code of Ethical Conduct for Agile Coaching (Version 2.0). Available at: https://www.agilealliance.org/agile-coaching-code-of-ethical-conduct/.
- CFO South Africa (2021, August 19). Agile Leadership Unlocked [Video]. Available at: https://www.youtube.com/watch?v=FJZiitw5tHo&t=359s.
- Dikert, K.; Paasivaara, M.; and Lassenius, C. (2016). Challenges and Success Factors for Large-Scale Agile Transformations: A Systematic Literature Review. Journal of Systems and Software, 119: 87-108.
- Exceptional Agility (2023, April 13). Scott M. Graffius Presenting "The Science of High-Performance Teams" at DevOps Institute Conference. Available at: https://exceptionalagility.com/blog/files/doi-conf.html.
- Ganesh, N.; and Thangasamy, S. (2012). Lessons Learned in Transforming from Traditional to Agile Development. Journal of Computer Science, 8 (3): 389-392.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2020). Definition of Agile Culture. Available at: https://www.scottgraffius.com/blog/files/agile-culture.html. DOI: 10.13140/RG.2.2.11170.35521.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. DOI: 10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Available at: https://scottgraffius.com/blog/files/jobs.html.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. DOI: 10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. DOI: 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. DOI: 10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. DOI: 10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html. DOI: 10.13140/RG.2.2.31205.17124.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2023, October 13). The Science of High-Performance Game Development Teams [Presentation]. Talk delivered at the W Love Games International Video Game Development Conference 2023 - Helsinki, Finland. DOI: 10.13140/RG.2.2.28602.16326.
- Graffius, Scott M. (2023). The Agile Coach: An Infographic (2023 Edition). Available at: https://agilescrumguide.com/blog/files/the-agile-coach-2023.html.
- Graffius, Scott M. (2024, April 5). The Agile Coach: 2024 Edition. Available at: https://agilescrumguide.com/blog/files/tac-2024.html.
- Graffius, Scott M. (2024, January 8). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Graffius, Scott M. (2024, May 21). What Successful AI Development Teams Have in Common. Talk at DevDays Europe 2024 Conference. DOI: 10.13140/RG.2.2.24313.07529.
- Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light. Talk at private event in Dubai, UAE. DOI: 10.13140/RG.2.2.30790.48960.
- Graffius, Scott M. (2024, November 18). Side-by-Side Comparison of Retrospectives and Hot Washes. Available at: https://scottgraffius.com/blog/files/retrospectives-and-hot-washes.html.
- Graffius, Scott M. (2025, January 7). Scott M. Graffius’ Phases of Team Development: 2025 Update. Available at: https://scottgraffius.com/blog/files/phases-of-team-development-update-for-2025.html. DOI: 10.13140/RG.2.2.33705.30564.
- Graffius, Scott M. (2025, January 23). Wild World of Team Dynamics: Forming, Storming, Norming, Performing and Adjourning | #Team #Teamwork. Video. Available at: https://www.youtube.com/watch?v=eE1HTarKqEw.
- Graffius, Scott M. (2025, January 24). When Agile, AI, and Strategic Thinking Converge. Available at: https://scottgraffius.com/blog/files/when-agile-ai-and-strategic-thinking-converge.html. DOI: 10.13140/RG.2.2.22277.46565.
- Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
- Meadows, Donella H. (2008). Thinking in Systems: A Primer. White River Junction, Vermont: Chelsea Green Publishing.
- Nelson, Ken; Ronka, David; Lang, Lesli; Korabek-Emerson, Liz; and White, Jim (2020). Designing & Leading Life-Changing Workshops: Creating the Conditions for Transformation in Your Groups, Trainings, and Retreats. Kittery Point, Maine: Cliffhouse Press.
- Paulise, Luciana (2021, September 29). Why An Agile Coach Can Help Your Team Overcome The Great Resignation. Forbes. Available at: https://www.forbes.com/sites/lucianapaulise/2021/09/29/why-an-agile-coach-can-help-your-team-overcome-the-great-resignation/.
- Scrum Alliance (n.d.). The Growing Impact of Agile Coaching: Notes from the Research Study on Agile Coaching from SINTEF. Available at: https://resources.scrumalliance.org/Article/growing-impact-agile-coaching.
- Stanier, Michael Bungay (2016). The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. Vancouver, British Columbia, Canada: Page Two. Order your book today.
- Sureshchandra, K.; and Shrinivasavadhani, J. (2008). Moving from Waterfall to Agile. Proceedings from Agile, 2008: AGILE ’08 Conference. Toronto, Ontario, Canada.
- Thompson, S.; and Cox, E. (2017). How Coaching is Used and Understood by Project Managers in organizations. Project Management Journal, 48 (5): 64-77.
How to Cite This Article
Graffius, Scott M. (2025, January 27). The Agile Coach: 2025 Edition. Available at: https://agilescrumguide.com/blog/files/the-agile-coach-2025.html. DOI: 10.13140/RG.2.2.24282.86725
How to Request Permission
To request permission to use Scott M. Graffius' 'The Agile Coach' infographic, contact Scott M. Graffius.
If your request is approved, a high resolution version of the image will be provided along with applicable terms and conditions.
About Scott M. Graffius
Scott M. Graffius is a high impact and globally recognized AI, advanced technology, agile, and project management researcher, thought leader, author, and public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds nine professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.24282.86725
Short Link
The short link for this article is https://bit.ly/coach-2025
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Leverage the Phases of Team Development (Forming, Storming, Norming, Performing, and Adjourning) to Help Your Teams Succeed: 2025 Update
10 January 2025
High Resolution Files of Visual: See Permission Request Information section
Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius initially developed his unique material in 2008, and he periodically updates it. This article presents the refreshed 2025 edition.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply these insights to overcome team challenges, fostering happiness, productivity, and success.
This article has “team development” in the title. Alternative terms that may be interchangeable in the context of this discussion include group development, group dynamics, high-performance teaming, strategic team building, team agility, team building, team coaching, team collaboration, team dynamics, team leadership, team optimization, team performance, team tradecraft, teamcraft, teamwork, and teamwork tradecraft.
Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, a generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict arising from differences of opinion, competition, high levels of emotions, and tension.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include high-level performance; demonstrations of interdependence and self-management; elevated empathy, trust, and morale; individuals defer to team needs; and producing deliverables effectively and consistently.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness and the disbanding of temporary teams.
Strategies for Adjourning include communicating change; conducting a summative team evaluation via a retrospective event, lessons learned meeting, or similar session; recognizing individual and team efforts and achievements; and celebrating the team's accomplishments.
Conclusion
These insights provide a practical framework to navigate the complexities of group dynamics. Whether you’re a Project Manager guiding a cross-functional team, a Scrum Master fostering agility, a DevOps Lead bridging development and operations, or another leader, understanding and leveraging the phases of team development can transform challenges into opportunities. And they’ll advance the teams’—and your own—happiness, productivity, and success.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India, Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Scott M. Graffius’ 'Phases of Team Development' intellectual property is central and key to many of those sessions.
Graffius is a global expert on high-performance teams and he delivers engaging talks and workshops that bring teamwork tradecraft to life. His sessions are tailored to inspire, educate, and equip audiences with actionable tools for success. Whether at global conferences or private corporate events, he provides a fresh perspective on leadership and teamwork.
For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.
Read on for:
- Coverage of Graffius’ Research,
- Sources/References,
- About Scott M. Graffius,
- Permission Request Information,
- How to Cite This Article,
- and more.
Graffius’ Research is Widely Cited, Featured, and Used
Businesses, professional associations, government agencies, universities, researchers, journalists, and others around the world have featured and used prior editions of Scott M. Graffius’ ;Phases of Team Development; material. Here are some examples:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- CodeMonk,
- Dagen,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- Innovify,
- Johns Hopkins University,
- Journal of Neurosurgery,
- LeadingEng,
- Life Sciences Trainers & Educators Network (LTEN),
- London South Bank University,
- Manufacturers Alliance,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- Microsoft,
- New Zealand Government,
- Oracle,
- Prima Resource,
- Royal Australasian College of Physicians,
- Singapore University of Social Sciences,
- TBS Switzerland,
- Technical University of Munich,
- Torrens University (Australia),
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway (Ireland),
- University of Graz (Austria),
- University of Waterloo,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University of Technology,
- Western Sydney University,
- Yale University,
- and many others.
These examples demonstrate the widespread recognition and application of Scott M. Graffius' 'Phases of Team Development' work across diverse sectors and entities around the world.
References/Sources
Select (partial) bibliography:
- Activision Blizzard (2022, September 9). Tackling the Talent Shortage: Identifying the Skills Critical for Game Development. Available at: https://www.activisionblizzard.com/content/atvi/activisionblizzard/ab-touchui/ab/web/en/newsroom/2022/09/tackling-the-talent-shortage.html.
- Alfateh, Maryam Ali Abu; Messaadia, Mourad; and Ali, Mazen (2023, September). Exploring the Dynamics of Team Formation in Human-Artificial Intelligence Collaboration. In 2023 International Conference on Decision Aid Sciences and Applications (DASA), pp. 384-388, DOI: 10.1109/DASA59624.2023.10286788.
- Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
- Ali, A. J., Fuenzalida, J., Gómez, M., & Williams, M. J. (2021, June). Four Lenses on People Management in the Public Sector: An Evidence Review and Synthesis. Oxford Review of Economic Policy, 37 (2): 335-366.
- Amsterdam Public Health Research Institute (2021). APH Quality Handbook. Amsterdam: Amsterdam Public Health Research Institute.
- Bandai Namco (n.d.). Teamwork Makes the Dream Work. Available at: https://bandainamcomobile.com/news/power-up-your-teamwork-how-bandai-namco-mobile-builds-stronger-teams.
- Bellet, C., De Neve, J., & Ward, G. (2019 October 14). Does Employee Happiness Have an Impact on Productivity? Saïd Business School WP 2019-13. Oxford, UK: Oxford University.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Berlin School of Business and Innovation (2022, September 22). How Do Technical Abilities Combined with Leadership Skills Fuel Career Growth? Available at: https://www.berlinsbi.com/blog/career-advice/how-do-technical-abilities-combined-with-leadership-skills-fuel-career-growth.
- Brief, A. P. & Weiss, H. M. (2022, February). Organizational Behavior: Affect in the Workplace. Annual Review of Psychology, 53 (1): 279-307.
- Buckinghamshire New University (2024). Strategic Leadership. International Master of Business Administration Programme.
- Caredda, Sergio (2020, January 20) (updated 2021, December 10). Models: Tuckman’s Stages of Team Development. Available at: https://sergiocaredda.eu/organisation/models-tuckmans-stages-of-team-development.
- Cisco (2019). Next-Generation IT Talent Strategies: How CIOs Can Close the Skills Gap and Drive True Business Transformation. Available at: https://www.cisco.com/c/dam/global/en_uk/solutions/executive-perspectives/pdf/ITTalent.pdf.
- Constructor University (2024). Master of Science in Advanced Software Technology. Available at: https://constructor.university/sites/default/files/2024-09/AST_MSc_Handbook__2024.pdf.
- Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
- Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
- Dechurch, Leslie; & Mesmer-Magnus, Jessica. (2010). The Cognitive Underpinnings of Effective Teamwork: A Meta-Analysis. The Journal of Applied Psychology, 95: 32-53.
- Defense Advanced Research Projects Agency (DARPA) (2023, February 23). Episode 65: A Sprint to Tomorrow, Powered by Teamwork [Podcast]. Available at: https://www.darpa.mil/news-events/2023-02-23a.
- Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
- DevOps Institute (2021). 2021 Upskilling Enterprise DevOps Skills Report. Boca Raton, FL: DevOps Institute.
- Dickinson, A.; & Stoneman, K. (1989). Individual Performance as a Function of Group Contingencies and Group Size. Journal of Organizational Behavior Management, 10: 131-150.
- Dolev, Niva, & Itzkovich, Yariv (2020). In the AI Era, Soft Skills are the New Hard Skills. In: Artificial Intelligence and Its Impact on Business, pp. 55-77. Charlotte, NC: Information Age Publishing.
- Dzombak, Rachel, & Palat, Jay (2021, August 30). 5 Ways to Start Growing an AI-Ready Workforce. Pittsburgh, PA: Software Engineering Institute, Carnegie Mellon University.
- Elliott, Joshua (n.d.). Artificial Social Intelligence for Successful Teams (ASIST). Arlington, VA: Defense Advanced Research Projects Agency (DARPA).
- Europass Teacher Academy (2023). Leadership and Management for School Principals. Available at: https://sgv.si/wp-content/uploads/2023/12/Porocilo-o-mobilnosti-Urska-Doblehar.pdf.
- Exceptional Agility (2023, January 1). Making Teams More Agile: Strategies and Benefits. Available at: https://exceptionalagility.com/blog/files/teams.html.
- Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports (FINAT) (2024, April). FINAT Committee Summit Amsterdam 2024.
- Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
- Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
- Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
- Gartner (2020, December 15). How to Staff Your AI Team. Available at: https://www.gartner.com/smarterwithgartner/how-to-staff-your-ai-team.
- Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
- Gorman, Austin (2023, April 27). How to Strengthen Your Soft Skills for AI and the Future of Work. Fast Company. Available at: https://www.fastcompany.com/90887540/how-to-strengthen-your-soft-skills-for-ai-and-the-future-of-work.
- Graffius, Scott M. (2016, January 21). 2014 NSDM Publication on Leadership by National Security Affairs Professor Mary Raum Featured the 2008 Edition of Scott M. Graffius’ Work on Team Development. Available at: https://scottgraffius.com/blog/files/nsdm-leadership.html.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964. DOI link: https://dx.doi.org/10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK).’ Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Available at: https://scottgraffius.com/blog/files/jobs.html.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365. DOI link: https://dx.doi.org/10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127. DOI link: https://dx.doi.org/10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169. DOI link: https://dx.doi.org/10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html. DOI: 10.13140/RG.2.2.31205.17124.
- Graffius, Scott M. (2023, June 23). What Successful AI Teams Have in Common. Talk at Conf42 Quantum Computing Conference. DOI: 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120. DOI link: https://dx.doi.org/10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601. DOI link: https://dx.doi.org/10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2023, October 13). The Science of High-Performance Game Development Teams [Presentation]. Talk delivered at the W Love Games International Video Game Development Conference 2023 - Helsinki, Finland. Digital Object Identifier (DOI): 10.13140/RG.2.2.28602.16326. DOI link: https://dx.doi.org/10.13140/RG.2.2.28602.16326.
- Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Graffius, Scott M. (2024, January 5). Leverage the Phases of Team Development (Forming, Storming, Norming, Performing, and Adjourning) to Help Your Teams Succeed: 2024 Update. Available at: https://agilescrumguide.com/blog/files/team-dev-2024.html.
- Graffius, Scott M. (2024, May 21). The Wild World of Team Dynamics: Forming, Storming, Norming, Performing, and Adjourning. Video. Available at: https://www.youtube.com/watch?v=vD4-XueiB1k.
- Graffius, Scott M. (2024, May 21). What Successful AI Development Teams Have in Common. Talk at DevDays Europe 2024 Conference. DOI: 10.13140/RG.2.2.24313.07529.
- Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light. Talk at private event in Dubai, UAE. DOI: 10.13140/RG.2.2.30790.48960.
- Graffius, Scott M. (2024, November 18). Side-by-Side Comparison of Retrospectives and Hot Washes. Available at: https://scottgraffius.com/blog/files/retrospectives-and-hot-washes.html.
- Graffius, Scott M. (2025, January 6). Dive into the 5 Phases of Team Development. Post with video on X at https://x.com/ScottGraffius/status/1876261289946968111.
- Himmelstein, D. (2018, January 26). Team Cycles and Culture Development. San Jose, CA: Acer, Inc.
- Humphrey, W. S., Chick, T. A., Nichols, W., and Pomeroy-Huff, M. (2010). Software Engineering Institute’s Team Software Process Body of Knowledge. Pittsburgh, PA: Carnegie Mellon University.
- Infinity Ward (n.d.). Infinity Ward. Available at: https://www.infinityward.com.
- International Game Developers Association (IGDA) (n.d.). IGDA Foundation. Available at: https://igda.org/igda-foundation/.
- Japan Backlog User Group (JBUG) ( ジェイバグ ) (2024, March 26). Team Building. Available at: https://speakerdeck.com/makky_tyuyan/number-jbugzha-huang-puroziekutotemapakudetimubirudeinguwoxue-bou.
- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
- Lassiter, Cathy J.; Fisher, Douglas; Osborn Faddis, Toni; and Frey, Nancy (2024). How Teams Work: A Playbook for Distributing Leadership. Thousand Oaks, California: Corwin.
- Leswing, Kif (2023, June 5). Apple’s Practical Approach to A.I.: No Bragging, Just Features. CNBC. Available at: https://www.cnbc.com/2023/06/05/apple-practical-approach-to-ai-no-bragging-just-features.html.
- Life Sciences Trainers and Educators Network (LTEN) (2022). Leveraging a Cross-Functional Training Task Force to Create Training that Doesn’t Suck. LTEN 2022 Conference.
- Luckner, M. (2020, November 18). Data Science Workshop (Version 1.1). Warsaw, Poland: Warsaw University of Technology.
- Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
- Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: Tech Republic.
- Manufacturers’ Alliance (n.d.). How to Create Genuine Trust in a Team. Available at: https://www.manufacturersalliance.co.uk/how-to-create-genuine-trust-in-a-team/.
- Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
- Massachusetts Institute of Technology (MIT) (2021, January). Cognitive Science as a New People Science for the Future of Work. Available at: https://workofthefuture.mit.edu/wp-content/uploads/2021/01/2021-Research-Brief-Polli-Kassir-Dolphin-Baker-Gabrieli.pdf.
- McKinsey & Company (2024, November 18). Making Teamwork a Science. Available at: https://www.mckinsey.com/featured-insights/people-in-progress/making-teamwork-a-science.
- Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
- Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
- Muhlestein, W. E., Chang, K. W. C., Justice, D., Johnson, S., Brown, S., & Popadich, M. (2023). Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery. Journal of Neurosurgery, 139 (6), 1552-1559. https://doi.org/10.3171/2023.4.JNS222254
- Naso Sano (2024, November 6). Strategies for Medical Team Success. Video. Available at: https://www.youtube.com/watch?v=flXB1__Svkc.
- Negrón, A.P.P., Carranza, D.B., Muñoz, M. (2023). Video Game Development Process for Soft Skills Analysis. In: Mejia, J., Muñoz, M., Rocha, Á., Hernández-Nava, V. (eds), New Perspectives in Software Engineering. Proceedings of the 11th International Conference on Software Process Improvement (CIMPS 2022). Lecture Notes in Networks and Systems, vol. 576. New York, NY: Springer.
- Northeast Sustainable Energy Association (NESEA) (2022, March 1). Why Do Startups Innovate Better than Design Firms, and What Can We Learn from Them? Available at: https://dev6.nesea.org/sites/default/files/session-docs/bos22-302_why_do_startups_innovate_better.pdf.
- Project Management Institute - Luxembourg Chapter (2021, June). The Importance of Trust. Available at: https://www.pmi.org/chapters/luxembourg/stay-current/newsletter/the-importance-of-trust.
- Raum, Mary (2014, April 10). Leader Theory Explanations and Original Texts. NDSM. Available at: https://www.academia.edu/7044824/Leader_Theory_Explanations_and_Original_Texts.
- Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
- Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
- Sazali, A. R. B.; Khamarudin, F. B.; & Abdul Alahdad, S. N. B. (2022). Maximising the Zone of Proximal Development Benefits in Group Online Learning. International Journal of Academic Research in Business and Social Sciences, 12 (6): 1476-1496.
- Scaled Agile, Inc. (2023, March 14). Working Successfully in Agile with Remote Team Members. Available at: https://scaledagileframework.com/working-successfully-in-agile-with-remote-team-members/.
- Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
- Stanford University (2019, September). Gathering Strength, Gathering Storms. Stanford, CA: Stanford University.
- Steiner, Ivan D. (1972). Group Process and Productivity. New York, New York: Academic Press.
- Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
- Tamiru, Natasha (2023, June). Team Dynamics: Five Keys to Building Effective Teams. Google. Available at: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/five-dynamics-effective-team.
- Tannenbaum, Robert, & Schmidt, Warren H. (1958). How to Choose a Leadership Pattern. Harvard Business Review, 36: 95- 101.
- Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
- The ATACC Group (TAG) (2024). Experience Learning. Talk by emergency response physicians Dr. Mark Forrest and Dr. Halden Hutchinson-Bazely for TBS 24 Switzerland Conference. Available at: https://scanfoam.org/experience-learning-atacc/.
- Thier, Jane (2021, December 8). 'Form, Storm, Norm, Perform': Twitter’s New CEO Faces a Critical Few Months as He Seeks to Differentiate Himself from Jack Dorsey, Leadership Experts Say. Fortune. Available at: https://fortune.com/2021/12/08/form-storm-norm-perform-twitters-new-ceo-faces-a-critical-few-months-as-he-seeks-to-differentiate-himself-from-jack-dorsey-leadership-experts-say/.
- Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
- Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
- United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.
- United States General Services Administration, Office of the CTO (2021). GSA Tech Guides: Establishing an Agile Team Working Agreement. Washington, D.C.: United States General Services Administration.
- United States National Park Service (NPS) (2022, Spring). NPS Aviation Safety.
- United States Tennis Association (2024, April 8). Compete Like a Champion. Podcast. Available at: https://podcasts.apple.com/us/podcast/compete-like-a-champion/id1450860560?i=1000651761048.
- University of Waterloo (2021). SE Capstone Design Project Handbook. Edited by Derek Rayside. Waterloo, Ontario, Canada: University of Waterloo.
- Veleučilište u Rijeci (2024). Razvoj Poslovnih Ideja. Available at: https://www.veleri.hr/sites/default/files/2024-12/RAZVOJ_POSLOVNIH_IDEJA_-_Udzbenik_FINALNO_v2.pdf.
- Virginia Tech (2020, October 9). Turning to Tuckman: How to Leave a Team. Available at: https://spia.vt.edu/leadership-development/vmf-program/latest-posts/turning-to-tuckman--how-to-leave-a-team.html.
- Wheelan, S. A. (2009). Group Size, Group Development, and Group Productivity. Small-Group Research, 40 (2): 247-262.
- Yale University (2021, October 14). The Poorvu Center for Teaching and Learning Partners with the School of Engineering & Applied Science (SEAS). Available at: https://poorvucenter.yale.edu/news/poorvu-center-partners-seas-enhance-diversity-equity-inclusion-and-belonging.
Graffius, Scott M. (2025, January 10). Leverage the Phases of Team Development (Forming, Storming, Norming, Performing, and Adjourning) to Help Your Teams Succeed: 2025 Update. Available at: https://agilescrumguide.com/blog/files/teamwork-2025.html.
Permission Request Information
This work is copyright © Scott M. Graffius. All rights reserved.
To request permission to use Graffius' 'Phases of Team Development' visual shown at the top of this article, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files (JPG and PNG) of the visual.
About Scott M. Graffius
Scott M. Graffius is a high impact and globally recognized AI, advanced technology, agile, and project management researcher, thought leader, author, and public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds nine professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius' 'Phases of Team Development' Intellectual Property on Teamwork was Spotlighted in Journal of Neurosurgery, One of the World's Top Medical Journals
20 December 2024
Scott M. Graffius is an AI, advanced technology, agile, and project management researcher, thought leader, award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Graffius' IP on Teamwork was Used in Journal of Neurosurgery
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the US Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The current (2024) edition is here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius' 'Phases of Team Development' intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
The Journal of Neurosurgery was added to the list!
A Journal of Neurosurgery article — Muhlestein, W. E., Chang, K. W. C., Justice, D., Johnson, S., Brown, S., & Popadich, M. (2023). Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery. Journal of Neurosurgery, 139 (6), 1552-1559. https://doi.org/10.3171/2023.4.JNS222254 — featured Scott M. Graffius' 'Phases of Team Development.' The first page of the article is shown below.
The page of the article showing citation 40 (which is a reference to Graffius' work) is shown next.
The page of the article with a diagram adapted from Graffius' work is shown below.
Lastly, the References section, which includes a citation to Graffius' work, is shown below.
Read on to learn:
- About the Journal of Neurosurgery,
- About Scott M. Graffius,
- How to Cite This Article,
- Post-Publication Notes,
- and more.
About the Journal of Neurosurgery
The Journal of Neurosurgery (JNS), published by the American Association of Neurological Surgeons (AANS), is a prestigious, peer-reviewed medical journal. For over 75 years, it has been a premier platform for original research, clinical studies, and innovative techniques in neurosurgery. JNS is globally respected for its commitment to scientific discovery and clinical excellence, serving neurosurgeons, researchers, and healthcare professionals dedicated to improving patient outcomes.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
How to Cite This Article
Graffius, Scott M. (2024, December 20). Scott M. Graffius' 'Phases of Team Development' Intellectual Property on Teamwork was Spotlighted in Journal of Neurosurgery, One of the World's Top Medical Journals. Available at: https://agilescrumguide.com/blog/files/the-jns.
Content Acknowledgements
This article includes limited excerpts from the Journal of Neurosurgery, attributed to the Journal of Neurosurgery and used under fair use for news reporting and analysis.
Journal of Neurosurgery name, mark and content are the property of the American Association of Neurological Surgeons.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.
Short Link for Article
The short link for this article is https://bit.ly/thejns
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Agile Development Coursework at Coburg University Germany Features Scott M. Graffius' Intellectual Property
02 December 2024
Professor Dr. Lucila Patiño Studencki is a specialist in Vehicle2X Technologies at Coburg University of Applied Sciences and Arts, Germany. Renowned for her expertise in autonomous driving technologies and sensor data fusion, she has held pivotal roles, including expert and team manager at Elektrobit Automotive GmbH, and senior scientist in tracking and navigation at Friedrich-Alexander University Erlangen-Nuremberg and the Fraunhofer Institute for Integrated Circuits. She has made significant contributions to the development of autonomous vehicle technology.
Scott M. Graffius is a thought leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author (Agile Scrum and Agile Transformation), and an international public speaker.
As shown below, Graffius received and approved Dr. Studencki’s request to include his 'Phases of Team Development' intellectual property in coursework on agile development. Redacted content is designated by a red rectangle.
The visual above includes the current (2024) edition of Graffius’ ‘Phases of Team Development’ visual. Read on to learn more about it, Coburg University, Scott M. Graffius, How to Cite This Article, and more.
About Graffius' Phases of Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the United States Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The current (2024) edition of Graffius' work is here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting, and enforcing his copyrights and other IP rights.
About Coburg University
Coburg University of Applied Sciences and Arts, located in Bavaria, Germany, is a prestigious institution known for its interdisciplinary approach to education and research. It offers a diverse range of programs in engineering, business, design, and more. Coburg University emphasizes practical learning, collaboration with industry, and innovation, equipping students with the skills needed to excel in their careers.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
How to Cite This Article
Graffius, Scott M. (2024, December 2). Coburg University Features Scott M. Graffius’ Intellectual Property in Coursework on Agile Development. Available at: https://agilescrumguide.com/blog/files/coburg-university-and-graffius-and-agile-2024.html.
Content Acknowledgements
This article includes limited excerpts from Coburg University (Hochschule Coburg), attributed to Coburg University and used under fair use for news reporting and analysis.
Hochschule Coburg name, mark and content are the property of Hochschule Coburg.
Graffius’ Phases of Team Development is copyright © Scott M. Graffius. All rights reserved.
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Inspect and Adapt: Exploring Retrospectives and Hot Washes
19 November 2024
Scott M. Graffius is a thought leader in agile project management, an expert on teamwork tradecraft, a creator, a consultant, a trainer, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Participants at conferences and other events where Graffius has delivered talks and workshops have sought clarity on the distinctions between retrospectives and hot washes. Particularly by those possibly in intelligence or military communities, the question has been asked with increasing frequency. Based on that, Graffius decided to develop this concise article.
Retrospectives and hot washes are valuable practices for distilling actionable insights and enhancing future performance. But they serve distinct purposes and contexts including differences in timing and intent. Retrospectives are usually conducted at the end of an agile sprint or project, where the team reflects on what went well, what didn’t go well, and any changes to be implemented as improvements going forward. Hot washes happen immediately after a high-stakes event or operation to address real-time challenges and inform swift adjustments or decisions.
The visual shown at the top of this article provides a side-by-side comparison of retrospectives and hot washes including the typical characteristics and strategies unique to each. See the Permission Request Information section of this article if you'd like to request use of the copyrighted visual. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.
Here's the text from the visual:
Retrospectives
- Also Known as: Post-project review, lessons learned meeting, post-mortem, sprint retrospective, project debriefing, project review
- Intent: Provide actionable insights for future projects or iterations
- Context: Project management (agile or otherwise) in technology or business
- Examples of Use Cases: Evaluating a sprint, project completion, or a product launch
- Participants: Scrum team or project team; sometimes others participate as well
- Scheduling: Scheduled in advance
- Timing: End of a sprint, project phase, or entire project
- Duration: 30-90 minutes
- Focus: Identifying successes, challenges, and changes to be made for future work
- Goal: Drive continuous improvement
- Strategy: Structured and reflective, use prompts (see Questions to Ask)
- Questions to Ask: What worked well? What didn’t? What should we change going forward?
- Facilitator Role: Scrum Master, project manager, or team leader
- Methods Employed: Retrospective frameworks, whiteboards, sticky notes, collaborative applications like Miro or Trello
- Documentation: Usually formal (written), with a report documenting findings and recommendations
- Emotional Tone: Fostering openness, introspection, and learning in a collaborative setting
Hot Washes
- Also Known as: Hot debrief, mission debrief, operational debrief, rapid debrief, tactical debrief, after-action review, immediate action review, post-event analysis
- Intent: Capture lessons while fresh and inform immediate adjustments or decisions
- Context: High-stakes operational settings such as intelligence, military, or emergency response
- Examples of Use Cases: Assessing a high-stakes intelligence operation or an emergency response
- Participants: Individuals involved in the immediate event or operation
- Scheduling: Not scheduled in advance; occurs as needed
- Timing: Immediately after an event, incident, mission, or exercise
- Duration: 15–30 minutes, focused on speed and efficiency
- Focus: Assessing immediate challenges and corrective actions required now
- Goal: Implement real-time changes as needed
- Strategy: Rapid, real-time, and conversational—focused on urgent issues
- Questions to Ask: What went wrong? What needs immediate attention? What actions should we take now?
- Facilitator Role: Team leader, mission commander, or operational lead
- Methods Employed: Quick debriefs, oral discussions, brief note-taking
- Documentation: Often informal (verbal), with key points summarized quickly for immediate use; there may or may not be a written report
- Emotional Tone: Urgent, action-oriented, and often high-energy
Read on to see:
- About Scott M. Graffius,
- References/Sources,
- Permission Request Information,
- How to Cite This Article,
- and more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
References/Sources
- Abel-Hamid, T.K., & Madnick, S.E. (1990, Fall). The Elusive Silver Lining: How We Fail to Learn from Software Development Failures. Sloan Management Review, Fall 1990: 39-48.
- Agile Alliance (n.d.). Heartbeat Retrospective. Available at: https://www.agilealliance.org/glossary/heartbeat-retrospective.
- AgileScrumGuide.com (2017, August 21). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Integration Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Integration-Management.html.
- AgileScrumGuide.com (2017, August 24). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Communications Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Communications-Management.html.
- AgileScrumGuide.com (2017, August 7). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Quality Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Quality-Management.html.
- Amsterdam Public Health Research Institute (2021). APH Quality Handbook. Amsterdam: Amsterdam Public Health Research Institute.
- Bellet, C., De Neve, J., & Ward, G. (2019 October 14). Does Employee Happiness Have an Impact on Productivity? Saïd Business School WP 2019-13. Oxford, UK: Oxford University.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Boddie, J. (1989, December 7). The Project Postmortem. Computerworld.
- Carn-Bennett, Erin (2024, June 19). Using the Army’s Hot Wash Debrief Technique in Civilian Healthcare Simulation. Available at: https://www.healthysimulation.com/healthcare-simulation-hot-wash-debrief/.
- Cassell, Greg (2024, September 20). IAFC Releases New “Hot Wash” For Major Incidents and Training Exercises. Available at: https://www.iafc.org/blogs/blog/iafc/2024/09/23/iafc-releases-new-hot-wash-for-major-incidents-and-training-exercises.
- Coleman, Stan (2009. November 25). Hot Wash—A Tool For Feedback. Available at: https://www.dobbins.afrc.af.mil/News/Article-Display/Article/171803/hot-wash-a-tool-for-feedback/.
- Collier, B, DeMarco, T., & Fearey, P. (1996, July), A Defined Process for Project Post Mortem Review. IEEE Software, 13 (4): 65-72.
- Creately (2024, August 23). After Action Review: What is it and How to Use it to Improve Team Performance. Available at: https://creately.com/guides/after-action-review/.
- DevOps Institute (2021). 2021 Upskilling Enterprise DevOps Skills Report. Boca Raton, FL: DevOps Institute.
- Exceptional Agility (2023, January 1). Making Teams More Agile: Strategies and Benefits. Available at: https://exceptionalagility.com/blog/files/teams.html.
- Farr, J. V., & Brazil, D. M. (2012, September 5). Leadership Skills Development for Engineers. IEEE Engineering Management Review, 40 (3): 13-22.
- Fletcher, Angus; Cline, Preston B.; & Hoffman, Matthew (2023, January 12). A Better Approach to After-Action Reviews. Harvard Business Review. Available at: https://hbr.org/2023/01/a-better-approach-to-after-action-reviews.
- GitLab (2019, December 13). Strengthen Your Agile Teams with Tuckman's Stages of Group Development. At: about.gitlab.com. San Francisco, CA: GitLab, Inc.
- Graffius, Scott M. (2016, January 21). 2014 NSDM Publication on Leadership by National Security Affairs Professor Mary Raum Featured the 2008 Edition of Scott M. Graffius’ Work on Team Development. Available at: https://scottgraffius.com/blog/files/nsdm-leadership.html. DOI: 10.13140/RG.2.2.22276.33920.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Graffius, Scott M. (2018, August 25). Retrospectives and Continuous Improvement in the Agile Scrum Framework [Workshop]. Session at private event in Las Vegas, NV. 10.13140/RG.2.2.16620.51843
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK).’ Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2024, January 8). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Graffius, Scott M. (2024, July 16). Consider Asking and Answering These Questions at Your Next Retrospective, Post Project Review or Debrief Meeting (But Not a "Hot Wash"). Available at: https://x.com/ScottGraffius/status/1813233611212222578.
- Helgesen, Sally (2022, June 8). How Wash, Cold Wash. Available at: https://allrise.substack.com/p/hot-wash-cold-wash.
- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, NJ: Wiley.
- Luckner, M. (2020, November 18). Data Science Workshop (Version 1.1). Warsaw, Poland: Warsaw University of Technology.
- Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
- Project Management Institute (2021). A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Seventh Edition. Newtown Square, PA: Project Management Institute.
- Raum, Mary (2014, April 10). Leader Theory Explanations and Original Texts. Newport, RI Naval War College. NSDM.
- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Salas, E., Grossman, R., Hughes, A.M., and Coultas, C.W. (2015), Measuring Team Cohesion: Observations from the Science. Human Factors, 57 (3): 365–374.
- Scaled Agile, Inc. (2023, March 14). Working Successfully in Agile with Remote Team Members. Available at: https://scaledagileframework.com/working-successfully-in-agile-with-remote-team-members/.
- Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
- Scrum Alliance (n.d.). The Sprint Retrospective. Available at: https://resources.scrumalliance.org/Article/sprint-retrospective.
- Sutherland, Rory (2019). Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. New York, NY: William Morrow and Company, an imprint of HarperCollins.
- Tuckman, Bruce W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
- Tuckman, Bruce W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
- United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.
- United States General Services Administration, Office of the CTO (2021). GSA Tech Guides: Establishing an Agile Team Working Agreement. Washington, D.C.: United States General Services Administration.
- University of Waterloo (2021). SE Capstone Design Project Handbook. Edited by Derek Rayside. Waterloo, Ontario, Canada: University of Waterloo.
- Williams, T., Eden, C., Ackermann, F., Howick, S., Bergamini, V., Daley, A., & Gill, K. (2001, November). The Use of Project Post-Mortems. Paper presented at Project Management Institute Annual Seminars & Symposium, Nashville, TN. Newtown Square, PA: Project Management Institute.
- Yahoo News (2021, August 17). National Security Adviser Calls for a 'Hot Wash' to Review U.S. Withdrawal from Afghanistan. Available at: https://www.yahoo.com/news/national-security-adviser-calls-hot-191627245.html.
- Yu, Shuo; Bedru, Hayat Dino; Lee, Ivan Lee; and Xia, Feng (2019, February). Science of Scientific Team Science. Computer Science Review, 31: 72-83. DOI: 10.1016/j.cosrev.2018.12.001.
Permission Request Information
To request permission to use the visual shown at the top of this article, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.
How to Cite This Article
Graffius, Scott M. (2024, November 15). Inspect and Adapt: Exploring Retrospectives and Hot Washes. Available at: https://agilescrumguide.com/blog/files/exploring-retrospectives-and-hot-washes.html.
Content Acnowledgments
An earlier version of this article was published at https://ScottGraffius.com.
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Constructor University Handbook References AgileScrumGuide.com Article on Scott M. Graffius' 'Phases of Team Development' IP
15 November 2024
Agile Workflows
Businesses, professional associations, government agencies, universities, and others around the world have featured and used content from https://AgileScrumGuide.com and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Select examples include:
- ComputerWeekly,
- Federal Institute of Education, Science, and Technology (Brazil),
- Gartner,
- Harvard,
- Innovation Project Management,
- London South Bank University,
- Managing Information Technology,
- US Department of Energy,
- Victorian Institute of Technology (Australia),
- and many more.
Constructor University, a private research institution in Germany with a global reputation for excellence and innovation, is on the list! The university references an AgileScrumGuide.com article on Graffius' 'Phases of Team Development' intellectual property its 2024 Handbook for Master of Science in Advanced Software Technology.
The following exhibit shows the following from the university's Handbook:
- Page 1,
- Page 77,
- Zoomed-in view of page 77,
- Page 79,
- Zoomed-in view of page 79,
- Page 81,
- and a zoomed-in view of page 81.
The exhibit also includes a visual of Graffius’ ‘Phases of Team Development.’
Details on the current (2024) edition of Graffius' 'Phases of Team Development' are here.
Read on to learn:
- About Constructor University,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.
About Constructor University
Constructor University, formerly known as Jacobs University Bremen, is a private research university located in Bremen, Germany. Renowned for its international perspective, Constructor University hosts students from over 110 countries, making it one of Germany's most culturally diverse universities. With approximately 80% international students and 33% international faculty, the campus fosters an environment where global citizenship is taught and lived.
The university provides a broad spectrum of interdisciplinary programs, spanning engineering, humanities, natural sciences, and social sciences, allowing students to pursue bachelor's, master's, and doctorate degrees. The academic structure uniquely blends elements from both the American and German educational systems. It offers a three-year undergraduate program instead of the typical four-year American model, which is tuition-based, alongside German academic rigor. Students engage in actual research projects with access to modern labs and technology.
Constructor University's campus is vibrant educational and residential community. It includes housing facilities, academic buildings, a library, sports, and leisure amenities, promoting a holistic learning environment where living and learning intertwine. The university's commitment to high academic standards is reflected in its rankings, where it consistently places among the top in Germany for its international outlook and has been recognized for its research and teaching excellence.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
How to Cite This Article
Graffius, Scott M. (2024, November 15). Constructor University Handbook References AgileScrumGuide.com Article on Scott M. Graffius' 'Phases of Team Development' IP. Available at: https://agilescrumguide.com/blog/files/constructor-university-2024.html.
Content Acknowledgements
This article includes limited excerpts of content from Constructor University, attributed to Constructor University and used under fair use for news reporting and analysis.
Constructor University name, mark and content are the property of Constructor University Bremen gGmbH.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
National Health Service (NHS) — the Largest Single-Payer Healthcare System in Europe — Employed Scott M. Graffius' Intellectual Property on Teamwork Tradecraft
09 November 2024
An earlier version of this article was published at ScottGraffius.com.
Agile Workflows
Introduction
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
His intellectual property is appropriately featured and used by businesses, professional associations, government agencies, and universities worldwide. However, some others engage in bad acts such as the ethical issue of plagiarism or the legal issue of copyright infringement, violating Graffius' intellectual property rights.
Graffius actively upholds, enforces, and safeguards his copyright and other intellectual property rights. He employs multiple measures, including identifying infringers, to preserve the integrity and value of his intellectual contributions and to deter future violations. This story exemplifies one of those instances.
Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the US Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
Exhibit 1, Graffius’ 2021 copyrighted property—the edition applicable to this case, is shown below and attached. It is also available here and here and other locations. The integrated text applies.
As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
[If you're looking for the now-current (2024) edition of Graffius' 'Phases of Team Development' then select here.]
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting, and enforcing his copyrights and other IP rights.
The National Health Service (NHS) — the Largest Single-Payer Healthcare System in Europe — Violated Graffius’ Intellectual Property Rights
Here's information on the NHS’s infringing publication:
- NHS event: ‘NHS Trusts and Primary Care Collaboration Knowledge Sharing Event.’
- Date of NHS event: 16 October 2024.
- Title of infringing NHS publication: ‘System Convening.’
- Known locations(s) of the HNS’s infringing 2024 publication: The delivery of the infringing NHS publication was recorded and published as a public video here.
Exhibit 2 is shown below and attached. It provides excerpts from the NHS’s ‘System Convening’ infringing publication, which was delivered at the ‘NHS Trusts and Primary Care Collaboration Knowledge Sharing Event’ on 16 October 2024 (recorded and published as a video). The exhibit shows:
- Slide titled “NHS Trusts and Primary Care Collaboration Knowledge Sharing Event”
- Slide titled “System Convening”
- Slide titled “Agenda”
- Slide titled “Continuing to Develop as a Partnership”
- Zoomed-in view of slide titled “Agenda”
- Zoomed-in view of slide titled “Continuing to Develop as a Partnership”
Indisputable proof of the violation is delineated next.
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his 2021 intellectual property.
The NHS (inclusive of its entities and people) did not request nor receive permission to use Graffius’ 2021 copyrighted property.
Nevertheless, the NHS used Graffius’ 2021 copyrighted property in its 2024 infringing publication.
NHS’s infringing 2024 publication used a significant volume of Graffius’ 2021 copyrighted property.
NHS’s infringing 2024 publication failed to acknowledge Graffius' ownership of his respective content, thereby misleading others including the public into believing that it, the NHS, is the author and rightful owner of Graffius' intellectual property.
A review of the NHS’s 2024 publication uncovered a slew of infringing content.
Exhibit 3 is below and attached. It provides a side-by-side view of content from Graffius’ 2021 ‘Phases of Team Development’ copyrighted property and the NHS’s 2024 infringing publication.
As shown, the NHS blatantly infringed on Graffius’ copyright.
The NHS’s infringing 2024 publication used Graffius’ 2021 copyrighted content word-for-word.
In what is reasonably considered to be the NHS’s demonstration of its knowing and willful infringement, the NHS author(s) of the infringing 2024 publication seemed to attempt to conceal their theft by slightly altering some words. The NHS author(s) localized some content (such as changing "socializing" to "socialising") and made a few other slight alterations (such as changing "&" to "and"). All of that is still infringement.
In addition to Exhibit 3, here’s a comparison of content from Graffius’ 2021 copyrighted property and what the NHS has in its infringing 2024 publication.
Forming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Displaying eagerness”
🔴 The NHS infringing 2024 publication includes: “Displaying eagerness”
🟢 Graffius’ 2021 copyrighted property includes: “Socializing”
🔴 The NHS infringing 2024 publication includes: “Socialising”
🟢 Graffius’ 2021 copyrighted property includes: “Generally polite tone”
🔴 The NHS infringing 2024 publication includes: “Generally polite tones”
🟢 Graffius’ 2021 copyrighted property includes: “Sticking to safe topics”
🔴 The NHS infringing 2024 publication includes: “Sticking to safe topics”
🟢 Graffius’ 2021 copyrighted property includes: “Unclear about how one fits in”
🔴 The NHS infringing 2024 publication includes: “Unclear about how one fits in”
🟢 Graffius’ 2021 copyrighted property includes: “Some anxiety & questioning”
🔴 The NHS infringing 2024 publication includes: “Some anxiety and questioning”
Storming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Some resistance”
🔴 The NHS infringing 2024 publication includes: “Some resistance”
🟢 Graffius’ 2021 copyrighted property includes: “Lack of participation”
🔴 The NHS infringing 2024 publication includes: “Lack of participation”
🟢 Graffius’ 2021 copyrighted property includes: “Conflict based on differences of feelings & opinions”
🔴 The NHS infringing 2024 publication includes: “Conflict based on differences of feelings and opinions”
🟢 Graffius’ 2021 copyrighted property includes: “Competition”
🔴 The NHS infringing 2024 publication includes: “Competition”
🟢 Graffius’ 2021 copyrighted property includes: “High emotions”
🔴 The NHS infringing 2024 publication includes: “High emotions”
🟢 Graffius’ 2021 copyrighted property includes: “Starting to move towards group norms”
🔴 The NHS infringing 2024 publication includes: “Starting to move towards group norms”
Norming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Purpose & goals are well-understood”
🔴 The NHS infringing 2024 publication includes: “Collectively understood purpose & goals”
🟢 Graffius’ 2021 copyrighted property includes: “More confident”
🔴 The NHS infringing 2024 publication includes: “Increased confidence”
🟢 Graffius’ 2021 copyrighted property includes: “Improved commitment”
🔴 The NHS infringing 2024 publication includes: “Improved commitment”
🟢 Graffius’ 2021 copyrighted property includes: “Members are engaged and supportive”
🔴 The NHS infringing 2024 publication includes: “Members are engaged”
🟢 Graffius’ 2021 copyrighted property includes: “Relief, lowered anxiety”
🔴 The NHS infringing 2024 publication includes: “Relief and lowered anxiety”
🟢 Graffius’ 2021 copyrighted property includes: “Developing cohesion”
🔴 The NHS infringing 2024 publication includes: “Greater cohesion”
Performing Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “High motivation, trust & empathy”
🔴 The NHS infringing 2024 publication includes: “High motivation and empathy”
🟢 Graffius’ 2021 copyrighted property includes: “Individuals defer to team needs”
🔴 The NHS infringing 2024 publication includes: “Individuals defer to partnership needs”
🟢 Graffius’ 2021 copyrighted property includes: “Effectively producing deliverables”
🔴 The NHS infringing 2024 publication includes: “Effectively producing deliverables”
🟢 Graffius’ 2021 copyrighted property includes: “Consistent performance”
🔴 The NHS infringing 2024 publication includes: “Consistent performance”
🟢 Graffius’ 2021 copyrighted property includes: “Demonstrations of interdependence & self-management”
🔴 The NHS infringing 2024 publication includes: “Demonstration of interdependence and self management”
Conclusion
Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property. The NHS did not request nor receive permission to use Graffius’ 2021 copyrighted property. Nevertheless, the NHS’s infringing 2024 publication used Graffius’ copyrighted 2021 property.
The NHS’s infringing 2024 publication used Graffius’ 2021 copyright content word-for-word.
In what is reasonably considered to be the NHS’s demonstration of it knowing and willful infringement, the NHS author(s) of the infringing 2024 publication seemed to attempt to conceal their theft by slightly altering some words. The NHS author(s) localized some content (such as changing "socializing" to "socialising") and made a few other slight alterations (such as changing "&" to "and"). All of that is still infringement.
The NHS’s 2024 infringing publication used a significant volume of Graffius’ 2021 copyrighted property.
NHS’s infringing 2024 publication failed to acknowledge Graffius' ownership of his respective content, thereby misleading others including the public into believing that it, the NHS, is the author and rightful owner of Graffius' intellectual property.
The NHS’s infringement has damaged the marketability and value of Graffius’ intellectual property.
The NHS’s use of Graffius’ 2021 copyrighted property was not ‘fair dealing’ nor ‘fair use’ nor otherwise allowed.
Copyright infringement is disgraceful, unprofessional, unethical, immoral, and illegal.
So long as the NHS’s infringing material exists anywhere, in any form, the NHS continues to spread misinformation and violate Graffius’ intellectual property rights. Accordingly, time is of the essence.
The NHS must immediately implement the following two (2) actions:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing material (any and all publications/products with infringement) from digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the infringing material are in inventory or circulation, stop further distribution; recall any copies already distributed; destroy copies.
- Issue an Apology. Send an apology to Graffius via email at scott@scottgraffius.com. The apology will acknowledge the infringement and the steps taken (such as Action 1, above) to mitigate the situation. The apology will present the facts as they are—it will not "spin" or "downplay" the infringement.
Again, time is of the essence. Both actions must be fulfilled by 6:00 PM Pacific Time on Friday, 15 November 2024. By doing so, the NHS will demonstrate transparency, professionalism, integrity, accountability, and respect. However, if the NHS fails to do so, it will conversely convey a lack of transparency, a lack of professionalism, a lack of integrity, a lack of accountability, and a lack of respect.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Mr. Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius resides in the United States and the NHS is headquartered in London, United Kingdom. However, the United Kingdom and the United States have treaties regarding copyright: Berne (Paris) Dec. 5, 1887; Bilateral July 1, 18918; UCC Geneva Sept. 27, 1957; Phonograms Apr. 18, 1973; UCC Paris July 10, 1974; WTO Jan. 1, 1995; WCT Mar. 14, 2010; WPPT Mar. 14, 2010; VIP Jan. 1, 2021. Additionally, the United Kingdom has strong copyright laws. Copyright laws apply to this case.
Graffius expressly reserves his rights in this disturbing, damaging, and consequential matter.
Graffius communicated the preceding information to the NHS—including multiple departments, executives, and others—via email on 9 November 2024.
Read on to learn:
- About the NHS,
- About Scott M. Graffius,
- How to Cite This Article,
- Post-Publication Notes,
- and more.
About the NHS
The National Health Service (NHS) is a publicly funded healthcare system in the United Kingdom, providing comprehensive healthcare services to all residents, regardless of their ability to pay. Established in 1948, the NHS is one of the largest single-payer healthcare system in Europe. It provides a wide range of services, including primary care, secondary care (hospitals), mental health services, and public health. It is funded primarily through taxation, with additional funding from other sources such as prescription charges and national insurance contributions. The NHS employs over 1.3 million staff, making it one of the biggest employers in Europe.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
How to Cite This Article
Graffius, Scott M. (2024, November 9). National Health Service (NHS) – the Largest Single-Payer Healthcare System in Europe – Employed Scott M. Graffius Intellectual Property on Teamwork Tradecraft. Available at: https://agilescrumguide.com/blog/files/nhs-ip.html.
Content Acknowledgements
This article uses limited excerpts of content from the NHS, attributed to the NHS and used under fair use for news reporting and analysis. NHS's content (except for what was stolen from others) is the property of the NHS.
Graffius' 'Phases of Team Development' is copyright © Scott M. Graffius. All rights reserved.
Short Link for Article
The short link for this article is https://bit.ly/nhs-ip
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
INSTITUTO FEDERAL Features Content from 'Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions' by Scott M. Graffius
30 October 2024
Agile Workflows
Businesses, professional associations, government agencies, universities, and others around the world have featured and used content from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Select examples include:
- Harvard,
- Gartner,
- Innovation Project Management,
- Managing Information Technology,
- ComputerWeekly,
- US Department of Energy,
- London South Bank University,
- Victorian Institute of Technology,
- and many more.
The innovative INSTITUTO FEDERAL was added to the list!
Federal Institute of Education, Science and Technology (in Portuguese: Instituto Federal de Educação, Ciência e Tecnologia; IFET) course on agile features content from the award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius.
IFET’s publication on agile is titled, Apostila - Unidade 4 - Praticas Gerenciais - Disciplina: Metodologieas Ageis de Desenvolvimento. The exhibit below includes three views from the publication. It shows page 1, page 8, and a zoomed-in view of content from page 8.
As shown above, the publication includes a quote from Graffius on metrics, translated to Portuguese as: “Se você não coletar nenhuma métrica, estará voando às cegas. Se coletar e focar em muitas, elas podem obstruir seu campo de visão.”
The quote is from Graffius’ award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. In English, it’s: “If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.”
Read on to learn:
- About Instituto Federal,
- About Scott M. Graffius,
- About Agile Scrum,
- About Agile Transformation,
- How to Cite This Article,
- and more.
About Instituto Federal
Federal Institute of Education, Science and Technology (in Portuguese: Instituto Federal de Educação, Ciência e Tecnologia, IFET) is a Brazilian institution of higher education with a number of campi around Brazil. It offers students a wide range of curricula, including both general education and specialized vocational and professional training in science, technology, and pedagogy.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
How to Cite This Article
Graffius, Scott M. (2024, October 30). INSTITUTO FEDERAL Features Content from 'Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions' by Scott M. Graffius. Available at: https://agilescrumguide.com/blog/files/instituto-federal.html. DOI: 10.13140/RG.2.2.26018.44489.
Content Acknowledgements
This article uses limited excerpts from Federal Institute of Education, Science and Technology (in Portuguese: Instituto Federal de Educação, Ciência e Tecnologia; IFET), attributed to IFET and used under fair use for news reporting and analysis.
IFET name, mark, and content are the property of the IFET.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. All rights reserved.
Copyright © Scott M. Graffius
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music
15 October 2024
Agile Workflows
Digital Transformation
First covered by Scott M. Graffius in 2017¹, this article provides a refreshed and expanded coverage of digital transformation. It features Apple Music and reports key steps, business benefits, and how agile can help deliver results quickly.
Digital transformation is about leveraging data and connectivity to change how the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.
Digital transformation involves three key steps:
- Convert data to insight. Collect, analyze, and make sense of data.
- Impart insight to action. Leverage the insight as an action within a business process or other application.
- Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.
Next, the three key points will be told in a story involving Apple Music. In this section, the author takes some creative liberties, providing an imaginative narrative on aspects of Apple Music in the story.
1. Convert Data to Insight
Think about data as raw material. It’s abundant and surrounds us in every corner of the digital world. However, data itself is meaningless until we shape it into something valuable. Picture Apple Music. It’s not just a streaming platform; it’s an engine of understanding. Millions of users interact with it daily, generating considerable data—what customers listen to, when, how often, and in what context.
Simply listing the numbers is easy. But Apple’s ability to take those numbers and extract a story sets it apart. Recently, the platform noticed an emerging trend—users in certain regions were gravitating toward playlists that combined the energy of hip-hop with the soul of country music. Apple wasn’t pushing it; it’s something the data indicated. The insight? People wanted to explore new, exciting combinations. By converting data to insight, Apple unlocked the possibility of giving people something they didn’t even know they wanted.
2. Impart Insight to Action
Insights are powerful, but their value is only realized when implemented. At Apple Music, insights aren't just theoretical—they’re the fuel that drives the entire experience. Once Apple understood that its listeners were craving a blend of genres like hip-hop and country, it didn’t stop at that realization. It transformed that insight into action.
Apple Music used this discovery to create curated playlists like 'Hip-Hop Meets Country.' But it didn’t stop there. By integrating this insight into the recommendation engine, it began offering personalized mixes deeper than surface-level tastes. Now, when a listener opens the app, it’s as if Apple Music has anticipated their mood and vibe, and it offers them a playlist that feels like it was made just for them. Insight, when applied to action, transforms a passive experience into something that feels intuitive, almost magical. That’s the kind of experience that Apple is after.
3. Convert Action to Outcome
Action, however, is just the bridge. The final step in this transformation is turning that action into real outcomes. Let’s stay with the Apple Music example. By continuously analyzing user preferences and using those insights to evolve offerings, Apple creates a deeper connection with the listener. The results are tangible. Listeners spend more time on the platform, they engage more with playlists, and they discover artists they might never have encountered otherwise.
But beyond just engagement, there’s a greater outcome at play—customer loyalty. People don’t just use Apple Music; they feel like it understands them. That’s the outcome of translating insight into action, and then nurturing it until it becomes a better product. With every new feature and update, Apple reinforces that value. When done right, Apple Music is not just creating playlists; it’s building relationships, trust, and ultimately, legacy.
Digital transformation can result in significant benefits including one or more of the following:
- Enhanced customer experience and loyalty
- Innovation and improved competitive advantage
- Achieve faster return on investment (ROI)
- Better products/services
- Faster time-to-market
- Reduced waste
- Cost reduction
- Increased profit margins
- Secure and expand market share
- Enhanced operational agility
Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and success in a rapidly evolving world.
Interested in developing and delivering products and services in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage? Get the award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide.
Order your book today!
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Visit ScottGraffius.com to learn more about Scott.
Footnotes
¹ Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
Bibliography/References
- Apple (2015, June 8). Introducing Apple Music — All The Ways You Love Music. All in One Place. Available at: https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/.
- Davenport, Thomas H., & Redman, Thomas C. (2020, May 21). Digital Transformation Comes Down to Talent in 4 Key Areas. Harvard Business Review. Available at: https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas.
- Exceptional Agility (2023, April 10). What's the Future of Agile? Available at: https://exceptionalagility.com/blog/files/the-future.html.
- Exceptional PPM and PMO Solutions (2024, January 5). Leverage the Phases of Team Development -- Forming, Storming, Norming, Performing, and Adjourning -- to Help Your Teams be Happier and More Productive: 2024 Update. Available at: https://www.exceptional-pmo.com/blog/files/team-development-2024.html.
- Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light [Workshop]. Session delivered at a private/corporate event in Dubai, United Arab Emirates. DOI: 10.13140/RG.2.2.30790.48960.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
- Kraus, S., Durst, S., Ferreira J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63 (4): 1-18. DOI: 10.1016/j.ijinfomgt.2021.102466.
- Lamarre, E., Chheda, S., Riba, M., Genest, V., & Nizam, A. (2023). The Value of Digital Transformation. Harvard Business Review. Available at: https://hbr.org/2023/07/the-value-of-digital-transformation.
- Morsa, Luigi (2022, July 7). Agile. Creativity. Innovation. International Institute for Learning. Available at: https://blog.iil.com/agile-creativity-innovation/.
- Nadkarni, S., & Prügl, R. (2021). Digital Transformation: A Review, Synthesis, and Opportunities for Future Research. Management Review Quarterly, 71: 233-341. DOI: 10.1007/s11301-020-00185-7.
- Vial, G. (2019). Understanding digital transformation: A review and a research agenda, The Journal of Strategic Information Systems, 28 (2): 118-144. DOI: 10.1016/J.JSIS.2019.01.003.
How to Cite This Article
Graffius, Scott M. (2024, October 15). The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music. AgileScrumGuide.com. Available at: https://agilescrumguide.com/blog/files/digital-transformation-featuring-apple-music.html. DOI: 10.13140/RG.2.2.27718.28489.
Content Acknowledgements
Apple and Apple Music names are the property of Apple, Inc.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts
05 October 2024
Agile Workflows
The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts
Note: Earlier versions of this article were published at ScottGraffius.com. Here is an example.
In the rapidly evolving and increasingly digital-centric business landscape, the lines between roles are often blurred. Today, digital marketing frequently extends beyond those in the Marketing department. This underscores the need for agile project management professionals to build and level up the digital marketing information, skills, and capabilities in their toolkit. That includes the longevity of online media, which this article covers.
When content is posted on social media networks, its relevance and engagement are fleeting. Most posts achieve half of their total engagement (such as likes, shares, and comments) soon after posting, with the remaining interaction trailing off over time. Said differently, the pattern typically forms a positively skewed unimodal distribution where peak engagement occurs early, followed by a long tail of diminishing interaction. Understanding this dynamic through the lens of half-life—the time it takes for a post to garner half its total engagement—provides an advantageous, objective strategic metric for content planning and scheduling.
Reports by others related to the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings can be at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. By amalgamating a considerable amount of data from various sources, results will more likely be appropriately representative, accurate, and reliable. This approach also provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset composed of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are on his website here.
As conveyed above, the average half-life varies by social media platform. Data can help inform strategic and tactical decisions such as the frequency and scheduling of posts.
To learn more about the ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.
This brief article on digital media and the lifespan (half-life) of social media posts was presented here, on AgileScrumGuide.com, because the insights and their applicability aren’t just for those working in Marketing.
Graffius' Research is Widely Featured and Used
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Here are forty-four (44) examples:
- Amevor, Ludivine (2023, June 8). ‘Si tu postes sur les réseaux, tu as dû remarquer qu'à partir d’un certain temps après ta publication, tes interactions baissent jusqu’à cesser complètement.’ [In English: ‘If you post on social media, you must have noticed that from a certain time after your post, your interactions drop until they stop completely.’] Available at: https://www.linkedin.com/posts/ludivine-amevor_socialmedia-raezseauxsociaux-communitymanager-activity-7072505037666574336-pwZq/. [Ludivine Amevor, Social Media Manager at France-based digital agency Yuri & Neil, referenced Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in her post.]
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/en-gb/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and select the corresponding "+" symbol to see the footnotes, which includes Graffius' work.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Voz Comunicação Brazil (2022, October 6). Você Sabia que Cada Post em uma Rede Social Tem uma Vida Útil? [English: Did You Know That Every Post on a Social Network has a Lifespan?] Available at: https://www.linkedin.com/posts/voz-comunicacao_vozcom-comunicacao-marketingdigital-activity-6983886297958346753-osBt. [Voz’s post references Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
References
Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
How to Cite This Article
Graffius, Scott M. (2024, September 30). The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts. AgileScrumGuide.com. Available at: https://agilescrumguide.com/blog/files/agile-project-manager-guide-to-social-media.html. DOI: 10.13140/RG.2.2.34871.53924.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Visit ScottGraffius.com to learn more about Scott, and connect with him on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is bit.ly/social4pm
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
Thinkers360 Named ‘Agile Scrum’ Author Scott M Graffius a Top Thought Leader on Agile
23 September 2024
Agile Workflows
Agile Thought Leader
Scott M. Graffius is a global leader in agile project management, consultant, creator, trainer, acclaimed expert on high performance teams, award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and international public speaker.
Thinkers360 — the world’s first, largest, and premier open platform for thought leaders and influencers — named Graffius a top thought leader and influencer on agile. As detailed here, honors span one year. The badge was issued on 28 January 2024, and it is good through 28 January 2025. Excerpts with visuals are shown next.
Here's excerpt 1 of 3, a thumbnail view of Thinker360’s article.
Here’s excerpt 2, a zoomed-in view of the article.
Here’s excerpt 3, another zoomed-in view of the article.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, consultant, creator, trainer, acclaimed expert on high performance teams, award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
This article uses limited excerpts from Thinkers360, attributed to Thinkers360 and used under fair use for news reporting and analysis. Thinkers360 name, mark, and content are the property of Thinkers360.
The short link for this article is https://bit.ly/inflncer
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
Agile Expert Scott M. Graffius Granted Bayer a License to Use His Intellectual Property
14 September 2024
Agile Workflows
Scott M. Graffius' research, insights, and intellectual property on team development continue to make a big impact, now being utilized by Bayer alongside esteemed businesses, professional associations, government agencies, and universities around the world like Cisco, IEEE, Johns Hopkins, Microsoft, Oracle, UC San Diego, UK Sports Institute, National Park Service, Yale University, and many others.
Scott M. Graffius' Intellectual Property on High Performance Teams
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the U.S. Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The visual for the current (2024) edition is below and the details are here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Bayer Was Added To The List
The roster also includes Bayer—one of the world’s foremost enterprises in pharmaceuticals, biomedicine, and biotechnology.
The following visuals show the request from Bayer and license granted by Scott M. Graffius to Bayer. Personal, sensitive, or confidential information was redacted.
Excerpt 1 of 5 is below.
Here’s excerpt 2 of 5.
Excerpt 3 of 5 follows.
Excerpt 4 of 5 is next.
The last excerpt—5 of 5—is below.
Visit here to learn more about Graffius' 'Phases of Team Development.'
About Bayer
Founded in 1863 and headquartered in Leverkusen, Germany, Bayer is one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world. Its areas of business include: pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products. Visit https://www.bayer.com to learn more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on high performance teams, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions and subsidiary Exceptional Agility. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is https://bit.ly/fse-bayn
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
Broadcom Uses Intellectual Property of Agile Leader and Teamwork Tradecraft Expert Scott M. Graffius
10 September 2024
Agile Workflows
Broadcom Uses 'Phases of Team Development' Intellectual Property of Agile Leader and Teamwork Tradecraft Expert Scott M. Graffius
Scott M. Graffius is an agile project management expert practitioner, consultant (Exceptional PPM and PMO Solutions and Exceptional Agility), creator, global authority on teamwork tradecraft, award-winning author (Agile Scrum and Agile Transformation), and international public speaker.
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The visual for the current (2024) edition is below and the details are here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries. As an example, Frug’Agile — a unique retreat-like conference — hosts top experts like Arie Van Bennekum, co-author of the Agile Manifesto. Graffius shared the stage with him at Frug’Agile en Arménie 2021.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include Boston University, Cisco, IEEE, Johns Hopkins University, Microsoft, Oracle, UC San Diego, UK Sports Institute, Yale University, and many more.
Broadcom was added to the list.
Here's email 1 of 3: The request from Broadcom to Graffius. (Personal, sensitive, or confidential information is redacted throughout.)
Here's email 2 of 3: Graffius' response to Broadcom.
Here's email 3 of 3: Broadcom's response to Graffius.
Visit here to learn more about Graffius' 'Phases of Team Development.'
About Broadcom Inc.
Broadcom is a global technology leader that designs, develops, manufactures, and supplies a broad range of semiconductor, enterprise software, and security solutions. Its category-leading product portfolio serves critical markets including cloud, data center, networking, broadband, wireless, storage, industrial, and enterprise software. Broadcom's solutions include service provider and enterprise networking and storage, mobile device and broadband connectivity, mainframe, cybersecurity, and private and hybrid cloud infrastructure. Visit https://www.broadcom.com to learn more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, global authority on teamwork tradecraft, award-winning author, and international public speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is https://bit.ly/broadcom_inc
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
Agile Project Management: Insights from AgileScrumGuide.com in ‘Managing Information Technology’
01 September 2024
Agile Workflows
Insights at AgileScrumGuide.com Appear in New Book on Tech Management
AgileScrumGuide.com offers details on Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, alongside additional unique information and resources on Agile and Scrum.
The Agile Project Management chapter of the new book, Managing Information Technology—Second Edition, references insights from Scott M. Graffius, published at AgileScrumGuide.com, on the PSPI and the MVP.
The references section of Managing Information Technology—Second Edition, which includes Graffius’ material on AgileScrumGuide.com, is shown below.
About Managing Information Technology—Second Edition
The following is a synopsis of the description for the book on Amazon. Taking the fundamental principles of IT service management and best practices in project management (including agile), Managing Information Technology—Second Edition offers a single, seamless reference for IT managers and professionals. It is highly practical, explaining how to apply these principles based on the extensive industry experience of the book’s authors, Francisco Castillo and Korina Monoso.
The book was published in 2024, and it is available in digital and print formats.
Visit the publisher’s website to learn more.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology—Second Edition cover image and content are the property of Springer, the editors, or the authors.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
Harvard Medical School Talk Featured an Excerpt from Scott M. Graffius’ Award-Winning ‘Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions’ Book
30 August 2024
Agile Workflows
HarvardMed Talk Featured an Excerpt from Agile Scrum
“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view” is from Scott M. Graffius’ award-winning 2016 book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Dr. Scott Weiner, professor of emergency medicine at Harvard Medical School, included that excerpt on metrics from Graffius (uncredited) in his talk in a 10 January 2023 podcast.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. Harvard Medical School name and mark are the property of The President and Fellows of Harvard College. Content by Dr. Scott Weiner is his property.
About Dr. Scott Weiner
Scott Weiner, MD, MPH, FAAEM, FACEP, FASAM is a professor of Emergency Medicine at Harvard Medical School. He is board-certified in emergency medicine and addiction medicine. Dr. Weiner is an active researcher, including working on multiple grant-funded projects that focus on safe opioid prescribing, as well as prevention and treatment of substance use disorder.
About Harvard Medical School
Established in 1782, Harvard Medical School (HMS) is one of the oldest and most prestigious medical schools in the United States. Since its inception, HMS has been a beacon of innovation in medical education, research, and patient care, significantly influencing the landscape of healthcare worldwide.
Harvard Medical School's faculty has been pivotal in advancing medical knowledge. They have introduced groundbreaking educational models, developed new curricula to meet evolving healthcare demands, and produced leaders who shape science and medicine globally. Notably, HMS faculty have been at the forefront of medical breakthroughs, with 15 researchers sharing in nine Nobel Prizes for their work at the school, highlighting the institution's commitment to cutting-edge research.
The core of HMS's academic activities lies in its main quadrangle, where faculty members engage in teaching and research across basic and social science departments. Here, students in their first two years of medical school are immersed in an environment that encourages intellectual curiosity and rigorous academic pursuit.
Beyond its physical boundaries, HMS extends its influence through affiliations with leading hospitals and research entities like the Broad Institute of MIT and Harvard, and the Wyss Institute for Biologically Inspired Engineering. These collaborations not only enhance the school's research capabilities but also ensure that its educational programs remain at the forefront of medical science.
Harvard Medical School's commitment to nurturing future leaders in medicine, combined with its vast network and relentless pursuit of knowledge, positions it as a pivotal institution in steering medical education and research towards solutions that benefit communities worldwide. This legacy of excellence, innovation, and service continues to define HMS as it looks towards the future of healthcare.
Visit https://hms.harvard.edu/ to learn more.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is https://bit.ly/hms-x
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
US DOE Quoted 'Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions' Author Scott M. Graffius
29 May 2024
Agile Workflows
The United States Department of Energy (US DOE) ensures America’s security and prosperity by addressing its energy, environmental and nuclear challenges through transformative science and technology solutions.
A publication of the US DOE included an excerpt from Scott M. Graffius’ award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. The respective US DOE publication is:
Pacific Northwest National Laboratory, Battelle Memorial Institute, and the United States Department of Energy (2020). Grid Modernization: Metrics Analysis (GMLC1.1) – Executive Summary, Vol.1. Alexandria, VA: National Technical Information Service.
Details including visuals and more follow.
The cover page of the US DOE publication is shown above. As noted, the document available to the public (shown) is marked with "DRAFT."
Page iii of the US DOE publication is shown above. It features a quote on metrics from Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. As noted, the US DOE document available to the public (shown) is marked with "DRAFT."
Read on for more on Scott M. Graffius and his book.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is https://bit.ly/energydept
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
'Agile Scrum' and 'Agile Transformation' Author Scott M. Graffius Speaking at Private Event in Dubai
30 April 2024
Agile Workflows
Scott M. Graffius is an Agile leader, consultant, creator, researcher, award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and international public speaker.
Conference organizers, event planners, businesses, professional associations, government agencies, and universities around the world invite Scott to speak. He’s presented talks and workshops at 89 conferences and other events across 25 countries.
Scott's newest engagement will be at a private event in Dubai, United Arab Emirates, where he will present "Leverage Agile and AI to Innovate at the Speed of Light" on 3 May 2024.
To learn more, visit the Public Speaker page at his website. To book Scott for your conference or other event, complete a speaker engagement request form or email him.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .
United States Tennis Association Prodcast Uses Graffius’ ‘Phases of Team Development’ Work
15 April 2024
Agile Workflows
Scott M. Graffius is an Agile Technology leader, consultant, contractor, creator, researcher, award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and international public speaker.
Graffius’ copyrighted ‘Phases of Team Development’ work is valued, featured, and used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Ford, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
The United States Tennis Association was added to the list.
A page view of the 'Compete Like a Champion' podcast is shown above. In their podcast, Dr. Larry Lauer and Coach Johnny Parkes from the United States Tennis Association’s Player Development explore high performance. They reference and use Scott M. Graffius' 'Phases of Team Development' work (published at AgileScrumGuide.com) in the April 8, 2024 episode of their show.
More Information on Graffius' 'Phases of Team Development'
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, see our article here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
About the United States Tennis Association
The United States Tennis Association (USTA) is the national governing body for tennis in the United States. A not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass-roots to the professional levels. Visit https://www.usta.com/ to learn more.
About the USTA’s Player Development Group
The USTA’s Player Development Group works with coaches and USTA sections to create the next wave of world-class American players. Visit https://www.playerdevelopment.usta.com/ to learn more.
About Larry Lauer
Larry Lauer is Director, Mental Performance, with the United States Tennis Association.
About Johnny Parkes
Johnny Parkes s Lead National Coach, Men’s Coaches, with the United States Tennis Association.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
Let's Connect
Connect with AgileScrumGuide.com on:
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:
The short link for this article is: https://bit.ly/asg-usta
© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .