#YouTube
Scott M. Graffius Presents 'The Journey to Happier and More Productive Agile Teams' at Frug'Agile 2021 Conference Armenia and France
26 September 2021
Scott M. Graffius will speak at October 2021 edition of Frug'Agile Conference (Photo of Khor Virap monastery in the shadow of Mount Ararat by Andrew Behesnilian; used under license, CC BY-SA 3.0)
Agile Workflows
🔥 Update: The Frug'Agile Conference recorded sessions and made the videos available to the public. The video for Scott M. Graffius's session is included at the end of this post.
Award-winning agile project management author Scott M. Graffius will present “The Journey to Happier and More Productive Agile Teams” at the Frug’Agile Conference on October 15, 2021, from 7:00-8:00 p.m. Armenia Time (8:00-9:00 a.m. Pacific Time).
The conference will take place in Armenia and France, attendees can participate in-person or virtually, and sessions will be delivered in French or English (Scott's will be in English).
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
To learn more and to secure tickets for the conference, visit https://www.frugagile.org.
Scott M. Graffius will speak at October 2021 edition of Frug'Agile Conference (Photo of Khor Virap monastery in the shadow of Mount Ararat by Andrew Behesnilian; used under license, CC BY-SA 3.0)
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB has generated over one billion dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Deloitte, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Scott delivers dynamic and engaging talks around the world. His speaking engagements include in-person and online conferences and other events in Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available at https://AgileScrumGuide.com.
Connect with Scott on Twitter, Facebook, and LinkedIn.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Frug’Agile Conference
Frug’Agile 2021 is a global conference on agile. The theme for this edition is "back to basics," and it runs from October 14-15. The conference features speakers from Armenia, France, and around the world. Sessions will be presented in either French or English, and attendees may participate in-person — from venues in Armenia or France — or virtually.
To learn more about Frug’Agile, visit https://www.frugagile.org.
The short link for this article is: https://bit.ly/asg-am.
Let's Connect
Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.
Update on November 13, 2021
If you missed the Frug'Agile Conference, recordings of sessions are now available on YouTube. Scott's talk is at https://www.youtube.com/watch?v=ewokhrpMCIE and the video is also shown below.
© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.
The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts
05 October 2024
Agile Workflows
The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts
Note: Earlier versions of this article were published at ScottGraffius.com. Here is an example.
In the rapidly evolving and increasingly digital-centric business landscape, the lines between roles are often blurred. Today, digital marketing frequently extends beyond those in the Marketing department. This underscores the need for agile project management professionals to build and level up the digital marketing information, skills, and capabilities in their toolkit. That includes the longevity of online media, which this article covers.
When content is posted on social media networks, its relevance and engagement are fleeting. Most posts achieve half of their total engagement (such as likes, shares, and comments) soon after posting, with the remaining interaction trailing off over time. Said differently, the pattern typically forms a positively skewed unimodal distribution where peak engagement occurs early, followed by a long tail of diminishing interaction. Understanding this dynamic through the lens of half-life—the time it takes for a post to garner half its total engagement—provides an advantageous, objective strategic metric for content planning and scheduling.
Reports by others related to the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings can be at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. By amalgamating a considerable amount of data from various sources, results will more likely be appropriately representative, accurate, and reliable. This approach also provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset composed of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are on his website here.
As conveyed above, the average half-life varies by social media platform. Data can help inform strategic and tactical decisions such as the frequency and scheduling of posts.
To learn more about the ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.
This brief article on digital media and the lifespan (half-life) of social media posts was presented here, on AgileScrumGuide.com, because the insights and their applicability aren’t just for those working in Marketing.
Graffius' Research is Widely Featured and Used
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Here are forty-four (44) examples:
- Amevor, Ludivine (2023, June 8). ‘Si tu postes sur les réseaux, tu as dû remarquer qu'à partir d’un certain temps après ta publication, tes interactions baissent jusqu’à cesser complètement.’ [In English: ‘If you post on social media, you must have noticed that from a certain time after your post, your interactions drop until they stop completely.’] Available at: https://www.linkedin.com/posts/ludivine-amevor_socialmedia-raezseauxsociaux-communitymanager-activity-7072505037666574336-pwZq/. [Ludivine Amevor, Social Media Manager at France-based digital agency Yuri & Neil, referenced Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in her post.]
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/en-gb/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and select the corresponding "+" symbol to see the footnotes, which includes Graffius' work.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Voz Comunicação Brazil (2022, October 6). Você Sabia que Cada Post em uma Rede Social Tem uma Vida Útil? [English: Did You Know That Every Post on a Social Network has a Lifespan?] Available at: https://www.linkedin.com/posts/voz-comunicacao_vozcom-comunicacao-marketingdigital-activity-6983886297958346753-osBt. [Voz’s post references Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
References
Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
How to Cite This Article
Graffius, Scott M. (2024, September 30). The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts. AgileScrumGuide.com. Available at: https://agilescrumguide.com/blog/files/agile-project-manager-guide-to-social-media.html. DOI: 10.13140/RG.2.2.34871.53924.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Visit ScottGraffius.com to learn more about Scott, and connect with him on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇪 Belgium
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
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