Agile Project Manager

Your 2025 Definitive Guide to Top Agile Books

By Scott M. Graffius

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Introduction

In today's fast-paced world, agility rules. Master it, and you'll thrive. This list of the top 10 agile books covers everything from Scrum and Kanban to leadership and innovation. Whether you're an experienced professional or just starting, these books will deepen your understanding, sharpen your skills, and unlock new potential.

Scott M. Graffius—in collaboration with others—curated this list. For that reason and to keep things fair, Graffius’ award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is not included.

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Top Agile Books

Ready to accelerate your success? Dive into the list, organized alphabetically by title.

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Agile Estimating and Planning by Mike Cohn

Agile Estimating and Planning by Mike Cohn is a must-read for agile project management. It advocates relative estimation methods like story points over time-based approaches for greater accuracy and adaptability. Covering velocity tracking, iteration, and release planning, it aligns sprints with business goals while preserving agility. Cohn highlights the team-driven nature of agile estimation, refining it continuously to improve decision-making. This approach enhances planning precision, empowers teams, and drives project success. Transform your agile practices—order your copy today!

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B004X1D3TC)
Paperback (ISBN-13: 978-0131479418)

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Agile Project Management: Creating Innovative Products (Second Edition) by Jim Highsmith

Agile Project Management: Creating Innovative Products (Second Edition) by Jim Highsmith offers a strategic, adaptive approach to managing projects in fast-changing environments. It defines agility as a mindset balancing flexibility with discipline, enabling teams to navigate uncertainty while delivering value. Blending agile and traditional methods, it introduces the Agile Project Management (APM) model, emphasizing continuous delivery, customer collaboration, and iterative planning. Highsmith prioritizes leadership over rigid processes, advocating decentralized decision-making and innovation. This book equips professionals with the tools to drive agility at both tactical and organizational levels.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN‏:‎ B002HMJYAG)
Paperback (ISBN-13: 978-0321658395)

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Agile Retrospectives: A Practical Guide for Catalyzing Team Learning and Improvement (Second Edition) by Esther Derby, Diana Larsen, and David Horowitz

Agile Retrospectives: A Practical Guide for Catalyzing Team Learning and Improvement (Second Edition) by Esther Derby, Diana Larsen, and David Horowitz provides expert guidance on running effective retrospectives. This updated edition adds 120 pages of new insights, incorporating recent research and real-world experience. Emphasizing psychological safety, it offers practical techniques and strategies, including solutions for remote and hybrid teams. By applying these approaches, teams can drive continuous improvement, boost satisfaction, and deliver greater customer value.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B0D6XFL73D)
Paperback (ISBN-13: 979-8888650370)

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Agile Software Development: Principles, Patterns, and Practices by Robert C. Martin

Agile Software Development: Principles, Patterns, and Practices by Robert C. Martin explores agile methodologies, object-oriented design, and design patterns. It stresses solid design principles for maintainable, scalable software. With detailed discussions and code examples in C++ and Java, Martin demonstrates real-world applications. The book also covers UML and Extreme Programming (XP), offering a comprehensive view of modern development. Agile Software Development is a must-read for those looking to improve their design and coding practices.

Click here to see the price on Amazon

Additional details:

Hardcover (ISBN-13: 978-0135974445)

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Clean Agile: Back to Basics by Robert C. Martin

In Clean Agile: Back to Basics, renowned software engineer Robert C. Martin revisits the foundational principles of agile development—emphasizing the importance of simplicity, communication, and feedback. Martin argues that many organizations have strayed from agile's core values, focusing too heavily on processes and tools rather than individuals and interactions. He advocates for a return to the essence of agile, highlighting essential practices such as test-driven development (TDD), refactoring, and continuous integration to produce high-quality software. This book is a valuable guide for both newcomers and seasoned professionals seeking to realign their development practices with true agile principles.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B07XTL99JQ)
Audiobook (ASIN: B08X7FWCZM)
Paperback (ISBN-13: 978-0135781869)

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Coaching Agile Teams: A Companion for Scrum Masters, Agile Coaches, and Project Managers in Transition by Lyssa Adkins

Coaching Agile Teams: A Companion for Scrum Masters, Agile Coaches, and Project Managers in Transition by Lyssa Adkins provides essential guidance for scrum masters and agile coaches. It highlights team dynamics, collaboration, and empowerment while navigating agile complexities. Adkins offers practical coaching strategies, urging continuous learning and growth. This book equips readers to build high-performing teams and drive lasting success in agile environments.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B003QP47YG)
Audiobook (ASIN: B08QTX31HV)
Paperback (ISBN-13: 978-0321637703)

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Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

In Drive: The Surprising Truth About What Motivates Us, Daniel H. Pink challenges traditional beliefs about motivation, presenting a compelling case for the power of intrinsic motivators over external rewards. Drawing on four decades of scientific research, Pink identifies three core elements that drive human motivation: autonomy, the desire to direct our own lives; mastery, the urge to improve and excel in meaningful tasks; and purpose, the yearning to contribute to something greater than ourselves. He argues that the conventional "carrot-and-stick" approach is often ineffective, especially for tasks requiring creativity and critical thinking, and that fostering an environment that supports these intrinsic drives leads to higher performance and personal satisfaction. This insightful book offers practical guidance for individuals and organizations aiming to harness true motivation. Discover the transformative insights in Drive and unlock your full potential. Over two million copies sold worldwide — order yours today!

Click here to see the price on Amazon

Additional details:

Kindle (ASIN‏:‎ B004P1JDJO)
Audiobook (ASIN: B0032COUMC)
Hardcover (ISBN-13: 978-1594488849)
Paperback (ISBN-13: 978-9123682348)

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Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition) by Harold Kerzner

Harold Kerzner's Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition) provides a powerful roadmap for managing innovation projects with precision and impact. Traditional project management methods often fall short when faced with the uncertainty and fluidity of innovation. This book takes a different approach, offering professionals practical tools, processes, and metrics tailored to address the unique challenges of innovation-driven initiatives. Through case studies from world-class organizations—like IBM, Lego, and Deloitte—the author illustrates how successful companies navigate the complexities of incremental and radical innovation, safeguard intellectual property, and align project management with value creation. In the Agile Innovation section, Kerzner incorporates content from the award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius. Get Innovation Project Management for actionable tools, processes, metrics, and insights from world-class organizations to master innovation; and elevate your project management skills today!

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B0BN4SQCW5)
Hardcover (ISBN-13: 978-1119931249)

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Lean Software Development: An Agile Toolkit by Mary Poppendieck and Tom Poppendieck

Lean Software Development: An Agile Toolkit by Mary Poppendieck and Tom Poppendieck adapts lean manufacturing principles for software development. It provides a framework to deliver high-quality products faster and more efficiently. The book covers seven core lean principles—eliminating waste, amplifying learning, delaying decisions, delivering quickly, empowering teams, building integrity, and seeing the whole—to streamline development and maximize value. With 22 actionable tools, the book provides strategies for improving collaboration, navigating uncertainty, and driving continuous improvement. Ideal for overcoming inefficiencies and slow delivery, Lean Software Development is a go-to resource for building better, faster, and more adaptable software.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B00HEL13HW)
Paperback (ISBN-13: 978-0321150783)

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User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton

User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton is an essential guide to understanding the user story mapping technique, which helps teams break down complex products into manageable tasks. The book illustrates how this method allows for better communication between stakeholders, improved product discovery, and an overall more effective approach to building software. Patton offers practical advice on creating shared understanding and prioritizing work. User Story Mapping is a must-have for anyone looking to build products that truly meet user needs and deliver successful outcomes.

Click here to see the price on Amazon

Additional details:

Kindle (ASIN: B00NF07FHS)
Audiobook (ASIN: B08TZGKKF2)
Paperback (ISBN-13: 978-1491904909)
Audio CD (ISBN-13: 979-8212930895)

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Conclusion

Agile mastery is a journey, and the right knowledge can make all the difference. Get these books, apply their insights, and take your skills to the next level—because learning and adapting is the best way to thrive.

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Read on for:

  • About Scott M. Graffius,
  • How to Cite This Article,
  • and more.

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About Scott M. Graffius

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Scott M. Graffius is a high impact and globally recognized AI, advanced technology, agile, and project management researcher, thought leader, author, and public speaker.

Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.

Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

He is the author of two award-winning books.


Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.

For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.

Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:

  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • BMC Software,
  • Boston University,
  • Broadcom,
  • Cisco,
  • Coburg University of Applied Sciences and Arts Germany,
  • Computer Weekly,
  • Constructor University Germany,
  • Data Governance Success,
  • Deimos Aerospace,
  • DevOps Institute,
  • EU's European Commission,
  • Ford Motor Company,
  • GoDaddy,
  • Harvard Medical School,
  • Hasso Plattner Institute Germany,
  • IEEE,
  • Innovation Project Management,
  • Johns Hopkins University,
  • Journal of Neurosurgery,
  • Lam Research (Semiconductors),
  • Leadership Worthy,
  • Life Sciences Trainers and Educators Network,
  • London South Bank University,
  • Microsoft,
  • NASSCOM,
  • National Academy of Sciences,
  • New Zealand Government,
  • Oracle,
  • Pinterest Inc.,
  • Project Management Institute,
  • Mary Raum (Professor of National Security Affairs, United States Naval War College),
  • SANS Institute,
  • SBG Neumark Germany,
  • Singapore Institute of Technology,
  • Torrens University Australia,
  • TBS Switzerland,
  • Tufts University,
  • UC San Diego,
  • UK Sports Institute,
  • University of Galway Ireland,
  • US Department of Energy,
  • US National Park Service,
  • US Tennis Association,
  • Veleučilište u Rijeci Croatia,
  • Verizon,
  • Virginia Tech,
  • Warsaw University of Technology,
  • Wrike,
  • Yale University,
  • and many others.

Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.

Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds nine professional certifications:

  • Certified SAFe 6 Agilist (SA),
  • Certified Scrum Professional - ScrumMaster (CSP-SM),
  • Certified Scrum Professional - Product Owner (CSP-PO),
  • Certified ScrumMaster (CSM),
  • Certified Scrum Product Owner (CSPO),
  • Project Management Professional (PMP),
  • Lean Six Sigma Green Belt (LSSGB), and
  • IT Service Management Foundation (ITIL).

He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

He divides his time between Los Angeles and Paris, France.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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How to Cite This Article

Graffius, Scott M. (2025, January 31).
Your 2025 Definitive Guide to Top Agile Books. Available at: https://agilescrumguide.com/blog/files/agile-2025.html.

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Short Link for Article

The short URL for this article is https://bit.ly/agile-2025

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Copyright © Scott M. Graffius

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.




Award-Winning Book -Agile Scrum



Harvard Medical School Talk Featured an Excerpt from Scott M. Graffius’ Award-Winning ‘Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions’ Book

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Agile Workflows


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HarvardMed Talk Featured an Excerpt from
Agile Scrum

“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view” is from Scott M. Graffius’ award-winning 2016 book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Dr. Scott Weiner, professor of emergency medicine at Harvard Medical School, included that excerpt on metrics from Graffius (uncredited) in his talk in a 10 January 2023 podcast.

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Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. Harvard Medical School name and mark are the property of The President and Fellows of Harvard College. Content by Dr. Scott Weiner is his property.

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About Dr. Scott Weiner

Scott Weiner, MD, MPH, FAAEM, FACEP, FASAM is a professor of Emergency Medicine at Harvard Medical School. He is board-certified in emergency medicine and addiction medicine. Dr. Weiner is an active researcher, including working on multiple grant-funded projects that focus on safe opioid prescribing, as well as prevention and treatment of substance use disorder.

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About Harvard Medical School

Established in 1782, Harvard Medical School (HMS) is one of the oldest and most prestigious medical schools in the United States. Since its inception, HMS has been a beacon of innovation in medical education, research, and patient care, significantly influencing the landscape of healthcare worldwide.

Harvard Medical School's faculty has been pivotal in advancing medical knowledge. They have introduced groundbreaking educational models, developed new curricula to meet evolving healthcare demands, and produced leaders who shape science and medicine globally. Notably, HMS faculty have been at the forefront of medical breakthroughs, with 15 researchers sharing in nine Nobel Prizes for their work at the school, highlighting the institution's commitment to cutting-edge research.

The core of HMS's academic activities lies in its main quadrangle, where faculty members engage in teaching and research across basic and social science departments. Here, students in their first two years of medical school are immersed in an environment that encourages intellectual curiosity and rigorous academic pursuit.

Beyond its physical boundaries, HMS extends its influence through affiliations with leading hospitals and research entities like the Broad Institute of MIT and Harvard, and the Wyss Institute for Biologically Inspired Engineering. These collaborations not only enhance the school's research capabilities but also ensure that its educational programs remain at the forefront of medical science.

Harvard Medical School's commitment to nurturing future leaders in medicine, combined with its vast network and relentless pursuit of knowledge, positions it as a pivotal institution in steering medical education and research towards solutions that benefit communities worldwide. This legacy of excellence, innovation, and service continues to define HMS as it looks towards the future of healthcare.

Visit
https://hms.harvard.edu/ to learn more.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.

Connect with Scott on:

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Order Your Award Winning Agile Scrum Book Today - TR Style - v Feb 18 2024 - LwRes

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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Let's Connect

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Connect with
AgileScrumGuide.com on:


And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:


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The short link for this article is
https://bit.ly/hms-x

© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .



Award-Winning Book -Agile Scrum


Agile Project Management: Insights from AgileScrumGuide.com in ‘Managing Information Technology’

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Insights at AgileScrumGuide.com Appear in New Book on Tech Management

AgileScrumGuide.com offers details on Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, alongside additional unique information and resources on Agile and Scrum.

The Agile Project Management chapter of the new book,
Managing Information Technology—Second Edition, references insights from Scott M. Graffius, published at AgileScrumGuide.com, on the PSPI and the MVP.

The references section of
Managing Information Technology—Second Edition, which includes Graffius’ material on AgileScrumGuide.com, is shown below.

AgileScrumGuide_com - Agile Project Management - Insights from AgileScrumGuide_com in Managing Information Technology Book - References - LwRes

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About Managing Information Technology—Second Edition

The following is a synopsis of the description for the book on Amazon. Taking the fundamental principles of IT service management and best practices in project management (including agile),
Managing Information Technology—Second Edition offers a single, seamless reference for IT managers and professionals. It is highly practical, explaining how to apply these principles based on the extensive industry experience of the book’s authors, Francisco Castillo and Korina Monoso.

The book was published in 2024, and it is available in
digital and print formats.

Visit the
publisher’s website to learn more.

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Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology—Second Edition cover image and content are the property of Springer, the editors, or the authors.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 89 conferences and other events across 25 countries.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:


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The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts

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The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts

Note: Earlier versions of this article were published at ScottGraffius.com. Here is an example.

In the rapidly evolving and increasingly digital-centric business landscape, the lines between roles are often blurred. Today, digital marketing frequently extends beyond those in the Marketing department. This underscores the need for agile project management professionals to build and level up the digital marketing information, skills, and capabilities in their toolkit. That includes the longevity of online media, which this article covers.

When content is posted on social media networks, its relevance and engagement are fleeting. Most posts achieve half of their total engagement (such as likes, shares, and comments) soon after posting, with the remaining interaction trailing off over time. Said differently, the pattern typically forms a positively skewed unimodal distribution where peak engagement occurs early, followed by a long tail of diminishing interaction. Understanding this dynamic through the lens of half-life—the time it takes for a post to garner half its total engagement—provides an advantageous, objective strategic metric for content planning and scheduling.

Reports by others related to the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings can be at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. By amalgamating a considerable amount of data from various sources, results will more likely be appropriately representative, accurate, and reliable. This approach also provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset composed of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.

A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are on his website
here.

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As conveyed above, the average half-life varies by social media platform. Data can help inform strategic and tactical decisions such as the frequency and scheduling of posts.

To learn more about the ‘Lifespan (Half-Life) of Social Media Posts’ research, visit
here.

This brief article on digital media and the lifespan (half-life) of social media posts was presented here, on
AgileScrumGuide.com, because the insights and their applicability aren’t just for those working in Marketing.

Graffius' Research is Widely Featured and Used

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Here are forty-four (44) examples:

  1. Amevor, Ludivine (2023, June 8). ‘Si tu postes sur les réseaux, tu as dû remarquer qu'à partir d’un certain temps après ta publication, tes interactions baissent jusqu’à cesser complètement.’ [In English: ‘If you post on social media, you must have noticed that from a certain time after your post, your interactions drop until they stop completely.’] Available at: https://www.linkedin.com/posts/ludivine-amevor_socialmedia-raezseauxsociaux-communitymanager-activity-7072505037666574336-pwZq/. [Ludivine Amevor, Social Media Manager at France-based digital agency Yuri & Neil, referenced Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in her post.]
  2. Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  3. Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  4. Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
  5. Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  6. Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
  7. Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
  8. Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
  9. Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  10. Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  11. Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  12. Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  13. Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  14. Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  15. Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  16. GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  17. Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  18. Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  19. John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
  20. Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
  21. Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  22. McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  23. MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  24. Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  25. Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  26. Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  27. Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/en-gb/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and select the corresponding "+" symbol to see the footnotes, which includes Graffius' work.]
  28. Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  29. Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  30. Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  31. Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  32. Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
  33. Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
  34. Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  35. Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
  36. Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
  37. Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
  38. Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  39. Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
  40. The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  41. Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  42. Voz Comunicação Brazil (2022, October 6). Você Sabia que Cada Post em uma Rede Social Tem uma Vida Útil? [English: Did You Know That Every Post on a Social Network has a Lifespan?] Available at: https://www.linkedin.com/posts/voz-comunicacao_vozcom-comunicacao-marketingdigital-activity-6983886297958346753-osBt. [Voz’s post references Graffius’ research.]
  43. Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  44. What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]

And many more.

References

Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at:
https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.

Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at:
https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.

How to Cite This Article

Graffius, Scott M. (2024, September 30). The Agile Project Manager’s Guide to the Lifespan (Half-Life) of Social Media Posts. AgileScrumGuide.com. Available at:
https://agilescrumguide.com/blog/files/agile-project-manager-guide-to-social-media.html. DOI: 10.13140/RG.2.2.34871.53924.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.

Visit
ScottGraffius.com to learn more about Scott, and connect with him on:


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

award-winning-agile-scrum-book-by-scott-m-graffius-v24122207lwres

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



black_spacer_lr_sq_v3

Let's Connect

Connect with
AgileScrumGuide.com on:


And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:


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The short link for this article is
bit.ly/social4pm

© Copyright 2024 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com. .



Award-Winning Book -Agile Scrum