"Agile Scrum" — Update on 16 June 2018

1 - For Twitter - 17 awards for ASG blog - LOWERRES

This is an overview and update on the award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Agile Scrum helps the reader:

  • Implement and use the most popular agile framework—Scrum
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
  • Support innovation and drive competitive advantage

This guide is for those interested or involved in innovation, project management, product development, software development or technology management.

  • It's for those who have not yet used Scrum
  • It's also for people already using Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, solution and system architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers, and other stakeholders

For those already using Scrum, the book can serve as a reference on practices for consideration and potential adaptation.

Reactions to the book have been incredibly positive. Honors to date include 17 first place awards from national and international competitions.

  • First Place Winner, Business-General Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Technology Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Business Category, 2016 London Book Festival
  • First Place Winner, Business Category, Fall 2016 Pinnacle Book Achievement Awards
  • First Place Winner, Informational (Business) Category, 2017 Feathered Quill Book Awards
  • First Place Winner, Technology Category, 2016 New Apple Book Awards
  • First Place Winner, Technology Category, 2017 Independent Press Award
  • First Place Winner, Technology Category, 11th Annual National Indie Excellence Awards
  • First Place Winner, Business Category, 2017 Pacific Rim Book Festival
  • First Place Winner, Green/Conscious Business Category, 2017 Bookvana Awards
  • First Place Winner, Technology Category, 2017 Book Excellence Awards
  • First Place Winner, Business Reference Category, 14th Annual Best Book Awards
  • First Place Winner, Technology Category, 2017 New York City Big Book Awards
  • First Place Winner, Science & Technology Category, 2017 Royal Dragonfly Book Awards
  • First Place Winner, Workplace Category, 2017 Human Relations Indie Book Awards
  • First Place Winner, Business Category, 2018 Florida Book Festival
  • First Place Winner, Business Category, 2018 Pacific Book Awards

Additional awards—along with reviews and more—are located in the digital media kit at
AgileScrumGuide.com.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook formats at Amazon.

★★★★★

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Award-Winning Book -Agile Scrum

"Agile Scrum" — Update on 12 February 2018

1 - Ebook 2018 A - ASG - v180210 lowres

This is an overview and update on the award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

There are a variety of frameworks supporting the development of products and services, and most methodologies fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to best meet their business needs and effectively manage projects.

With clear and easy to follow step-by-step instructions,
Agile Scrum helps the reader:

  • Implement and use the most popular agile framework—Scrum
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
  • Support innovation and drive competitive advantage

This guide is for those interested or involved in innovation, project management, product development, software development or technology management.

  • It's for those who have not yet used Scrum
  • It's also for people already using Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, solution and system architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers, and other stakeholders

For those already using Scrum, the book can serve as a reference on practices for consideration and potential adaptation.

Reactions to the book have been incredibly positive. Honors to date include 16 first place awards in national and international competitions.

  • First Place Winner, Business-General Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Technology Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Business Category, 2016 London Book Festival
  • First Place Winner, Business Category, Fall 2016 Pinnacle Book Achievement Awards
  • First Place Winner, Informational (Business) Category, 2017 Feathered Quill Book Awards
  • First Place Winner, Technology Category, 2016 New Apple Book Awards
  • First Place Winner, Technology Category, 2017 Independent Press Award
  • First Place Winner, Technology Category, 11th Annual National Indie Excellence Awards
  • First Place Winner, Business Category, 2017 Pacific Rim Book Festival
  • First Place Winner, Green/Conscious Business Category, 2017 Bookvana Awards
  • First Place Winner, Technology Category, 2017 Book Excellence Awards
  • First Place Winner, Business Reference Category, 14th Annual Best Book Awards
  • First Place Winner, Technology Category, 2017 New York City Big Book Awards
  • First Place Winner, Science & Technology Category, 2017 Royal Dragonfly Book Awards
  • First Place Winner, Workplace Category, 2017 Human Relations Indie Book Awards
  • First Place Winner, Business Category, 2018 Florida Book Festival

Additional awards—along with reviews and more—are located in the digital media kit at
AgileScrumGuide.com.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook formats at Amazon.

★★★★★

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Award-Winning Book -Agile Scrum

"Agile Scrum" — Update on 12 January 2018

1 Twitter - 15 first place - x - 180110

This is an overview and update on Agile Scrum.

There are a variety of frameworks supporting the development of products and services, and most methodologies fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to best meet their business needs and effectively manage projects.

With clear and easy to follow step-by-step instructions,
Agile Scrum helps the reader:

  • Implement and use the most popular agile framework—Scrum
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
  • Support innovation and drive competitive advantage

This guide is for those interested or involved in innovation, project management, product development, software development or technology management.

  • It's for those who have not yet used Scrum
  • It's also for people already using Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, solution and system architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers, and other stakeholders

For those already using Scrum, the book can serve as a reference on practices for consideration and potential adaptation.

Reactions to the book have been incredibly positive. Honors to date include 15 first place awards in national and international competitions.

  • First Place Winner, Business-General Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Technology Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Business Category, 2016 London Book Festival
  • First Place Winner, Business Category, Fall 2016 Pinnacle Book Achievement Awards
  • First Place Winner, Informational (Business) Category, 2017 Feathered Quill Book Awards
  • First Place Winner, Technology Category, 2016 New Apple Book Awards
  • First Place Winner, Technology Category, 2017 Independent Press Award
  • First Place Winner, Technology Category, 11th Annual National Indie Excellence Awards
  • First Place Winner, Business Category, 2017 Pacific Rim Book Festival
  • First Place Winner, Green/Conscious Business Category, 2017 Bookvana Awards
  • First Place Winner, Technology Category, 2017 Book Excellence Awards
  • First Place Winner, Business Reference Category, 14th Annual Best Book Awards
  • First Place Winner, Technology Category, 2017 New York City Big Book Awards
  • First Place Winner, Science & Technology Category, 2017 Royal Dragonfly Book Awards
  • First Place Winner, Workplace Category, 2017 Human Relations Indie Book Awards

Additional awards—along with reviews and more—are located in the digital media kit at
AgileScrumGuide.com.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook formats at Amazon.

★★★★★

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Award-Winning Book -Agile Scrum

"Agile Scrum" Wins First Place in Technology at New York City Big Book Awards

vGGG9B NYC lowerres

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius won first place in the Technology category at the 2017 New York City Big Book Awards. The competition was open to books in print and audiobooks from all authors and presses. Contestants ranged from independent authors to works from publishing giants. Entries were rated on presentation, editorial quality, and audience appeal. Works judged as best of the best are honored with awards.

Including this honor, the publication has received 13 first place awards from national and international competitions.
Thank you to Chris Hare and Colin Giffen, the technical editors on the book.

A press release on the book—distributed on November 15 (the day before this win)—is located at Yahoo Finance at
https://finance.yahoo.com/news/scott-m-graffiuss-award-winning-204000210.html.


★★★★★


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Award-Winning Book -Agile Scrum

“Agile Scrum" Guide Nabs Silver Medal from Readers' Favorite International Book Awards

vGGG9B RF Silver lowerres

Scott M. Graffius, Founder and CEO of Exceptional PPM and PMO Solutions™, had consulting engagements with a division of a global entertainment business. A fantastic agile transformation experience and result with that client was the inspiration for Scott's book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. This is an update on the book.

Agile Scrum won the silver medal in the Business/Finance category at the 2018 Readers' Favorite International Book Awards. A press release from Scott is located here and the news is presented below as well.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
by Scott M. Graffius helps technical and non-technical teams develop and deliver products at astounding speed with rapid adaptation to change and continuous improvement which supports innovation and drives competitive advantage. Reactions to the book have been incredibly positive. The latest accolade comes from the 2018 Readers' Favorite International Book Awards (https://readersfavorite.com/2018-award-contest-winners.htm), which awarded Agile Scrum with the silver medal in the Business/Finance category. With thousands of entries ranging from New York Times bestsellers to works from first-time self-published authors, the program is one of the largest book competitions. Graffius will be presented with the silver medal on stage at a gala in Miami, Florida on Saturday, November 17, 2018.

About the Author

Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, author, and international speaker. He is the Founder and CEO of Exceptional PPM and PMO Solutions
, a management consulting firm. Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. For more information on Scott, visit http://Exceptional-PMO.com/who_we_are/bio.

About the Book

  • Title: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
  • Author: Scott M. Graffius
  • Technical Editors: Chris Hare and Colin Giffen
  • Formats: Paperback and ebook, both in full color
  • Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)
  • Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)
  • Price: Paperback $34.99 US, ebook $19.99 US
  • Pages: 156
  • ISBN-13: 978-1533370242 (paperback)
  • ASIN: B01FZ0JIIY (ebook)
  • Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States; and other channels.

A trailer, high-resolution images, reviews, a detailed list of awards and more are available at
https://AgileScrumGuide.com.

About Exceptional PPM and PMO Solutions

Exceptional PPM and PMO Solutions
(http://Exceptional-PMO.com) helps organizations achieve their strategic objectives and business initiatives via world-class project management. The firm provides expert advisory, training, and facilitative consulting services related to project, program, portfolio, and PMO management in agile, traditional, and hybrid development and delivery frameworks.


★★★


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Award-Winning Book -Agile Scrum

"Agile Scrum" — Update on 6 November 2018

vGGG2 Overview and Update - lowerres

This is an overview and update on the book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

Organizations are increasingly embracing agile to best meet their shifting business needs and successfully manage projects and innovate and prosper at astounding speed. With clear and easy to follow step-by-step instructions,
Agile Scrum helps the reader:

  • Implement and use the most popular agile framework—Scrum
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
  • Support innovation and drive competitive advantage

Agile Scrum has garnered 17 first place awards from national and international competitions.

  • First Place Winner, Business-General Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Technology Category, 5th Annual Beverly Hills International Book Awards
  • First Place Winner, Business Category, 2016 London Book Festival
  • First Place Winner, Business Category, Fall 2016 Pinnacle Book Achievement Awards
  • First Place Winner, Informational (Business) Category, 2017 Feathered Quill Book Awards
  • First Place Winner, Technology Category, 2016 New Apple Book Awards
  • First Place Winner, Technology Category, 2017 Independent Press Award
  • First Place Winner, Technology Category, 11th Annual National Indie Excellence Awards
  • First Place Winner, Business Category, 2017 Pacific Rim Book Festival
  • First Place Winner, Green/Conscious Business Category, 2017 Bookvana Awards
  • First Place Winner, Technology Category, 2017 Book Excellence Awards
  • First Place Winner, Business Reference Category, 14th Annual Best Book Awards
  • First Place Winner, Technology Category, 2017 New York City Big Book Awards
  • First Place Winner, Science & Technology Category, 2017 Royal Dragonfly Book Awards
  • First Place Winner, Workplace Category, 2017 Human Relations Indie Book Awards
  • First Place Winner, Business Category, 2018 Florida Book Festival
  • First Place Winner, Business Category, 2018 Pacific Book Awards

More about the book:

  • Title: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
  • Author: Scott M. Graffius
  • Technical Editors: Chris Hare and Colin Giffen
  • Formats: Paperback and ebook, both in full color
  • Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)
  • Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)
  • Price: Paperback $34.99 US, ebook $19.99 US
  • Pages: 156
  • ISBN-13: 978-1533370242 (paperback)
  • ASIN: B01FZ0JIIY (ebook)
  • Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, The Netherlands, Spain, the United Kingdom, and the United States; and other channels.

A trailer, high-resolution images, reviews, a detailed list of awards and more are available at
https://AgileScrumGuide.com.

About the author:

Scott M. Graffius is a project management expert, consultant, international speaker, and award-winning author.

Scott is the CEO of Exceptional PPM and PMO Solutions (
http://Exceptional-PMO.com), a professional services firm, where he partners with client companies to achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage.

A fantastic agile transformation experience and result with a client in the entertainment industry was the inspiration for Graffius's book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement -- which supports innovation while driving competitive advantage. The book has since garnered 17 first place awards. A trailer, high-resolution images, reviews, a detailed list of awards and more are available at: https://AgileScrumGuide.com.

Graffius holds six professional certifications: Certified Scrum Professional, Certified ScrumMaster, Certified Scrum Product Owner, Project Management Professional, Lean Six Sigma Green Belt, and IT Service Management. He is a member of the Scrum Alliance, the Project Management Institute, the Institute of Electrical and Electronics Engineers, the IEEE Computer Society, the IEEE Consumer Electronics Society, and the IEEE Consultants Network.

Graffius presents thought leadership on project, program, portfolio, and PMO management related topics of timely importance. He regularly speaks at private and public events in the United States and internationally.

Additional information is available at:
http://Exceptional-PMO.com/who_we_are/bio.

★★★★★

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Award-Winning Book -Agile Scrum

Copies of "Agile Scrum" Book are Available for Members of the Media and Instructors

vGGG4 EXAM REVIEW COPY lowerres

Organizations are increasingly embracing agile to best meet their shifting business needs and successfully manage projects and innovate and prosper at astounding speed. With clear and easy to follow how-to information, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework—Scrum
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement
  • Support innovation and drive competitive advantage

Copies of the book are available for members of the media and instructors.

  • Those in broadcast, print or online media can request a complimentary copy of the book here: http://bit.ly/FOR_MEDIA. 
  • Instructors at an accredited university or college who wish to consider the publication for adoption can request a complimentary copy of the book here: http://bit.ly/FOR_INSTRUCTORS.

Requests are subject to availability, confirmation of information submitted, and approval.

About the Author

Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, author, and international speaker. He is the Founder and CEO of Exceptional PPM and PMO Solutions
, a management consulting firm. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. For additional information on the author, visit http://Exceptional-PMO.com/who_we_are/bio.

More about the Book

  • Title: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
  • Author: Scott M. Graffius
  • Technical Editors: Chris Hare and Colin Giffen
  • Formats: Paperback and ebook, both in full color
  • Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)
  • Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)
  • Price: Paperback $34.99 US, ebook $19.99 US
  • Pages: 156
  • ISBN-13: 978-1533370242 (paperback)
  • ASIN: B01FZ0JIIY (ebook)
  • Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States; and other channels.

Agile Scrum has garnered 17 first place awards from national and international competitions. A trailer, high-resolution images, reviews, a detailed list of awards and more are available at https://AgileScrumGuide.com.


★★★★★


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Award-Winning Book -Agile Scrum


The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” - Agile Transformation at an Entertainment Company | Part 1

vGGG9B2 story behind the book - c1 lowerres

The Story Behind Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company

Scott M. Graffius, CEO of
Exceptional PPM and PMO Solutions™, helps companies achieve their strategic objectives and business initiatives through project management leadership. A fantastic agile transformation outcome with a client organization in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. This is the story behind the book—told by Scott. Identifying details have been changed and certain elements have been excluded.

This article is the first installment of the eight-part story.

Part 1: The Call

The assistant to the executive vice president (EVP) of technology for a division of a global entertainment company contacted me by phone. I was told that I was referred by someone who knew me and thought I would be a good fit for contract work. A one-hour consultation with the EVP was scheduled for the next day. I then received an email with several attachments including a non-disclosure agreement which needed to be executed and brought to the meeting.

I brought the documents to the session. The EVP explained that his division of the company was experiencing an alarming trend of problems with project management. He reported that deliverables were not meeting expectations, there was a marked decline in satisfaction, and
this was characterized as "the straw that broke the camel's back"a highly skilled and very well-respected team member quit, citing the problems as her reason for departure.

After an hour with the EVP, we agreed to extend the meeting (initially, my complimentary consult) an additional hour (billable time). I learned that this division of the company previously used a traditional plan-driven/waterfall approach for development and delivery. The EVP explained that things worked reasonably well then and that they were "close enough" to being on-scope, on-budget, and on-time that team members and stakeholders were satisfied.

The EVP explained, however, that he wanted to adopt a model (Scrum) employed by some of the other divisions of the company. The EVP said that he conducted a search for a value-added reseller (VAR) to help his group move to agile. A VAR-partner of a popular software solution was selected, and the VAR transitioned the group to Scrum. Reportedly, very few problems surfaced during the VAR's contractual engagement, which ended two weeks into the first sprint (then, the duration for sprints was four weeks). Many problems surfaced subsequently, however. The VAR had been gone for two months at the time of my meeting with the EVP.

The EVP asked me to make things right. I explained that change depends on many people and multiple factors and that a specific end result could not be guaranteed. I suggested, however, that I'd be honored to work with his group in the first step
an assessmentwhich would help inform the subsequent work of foundational planning. The objectives of the assessment include working closely with the EVP, the Scrum Team and stakeholders to understand their goals—and the environment, roles and practices. He asked me when I could start. I asked him when he needed me, and he replied "immediately." I agreed to start the next day.

The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” — Agile Transformation at an Entertainment Company continues with Part 2: The Goals.


★★★★★


A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Credit is shared with Chris Hare and Colin Giffen, the technical editors on the publication. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, a detailed list of awards, and more are in the digital media kit at https://AgileScrumGuide.com. The book is available at Amazon, Barnes & Noble, Strand Books, Harvard Book Store, Books-a-Million, The Booksmith, and other retailers, distributors, and partners.


★★★★★


You're invited to:


You're also invited to connect with us on social. Like us on
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Award-Winning Book -Agile Scrum

The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” - Agile Transformation at an Entertainment Company | Part 2

vGGG9B2 story behind the book - c2 lowerres

The Story Behind
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company

Scott M. Graffius, CEO of
Exceptional PPM and PMO Solutions™, helps companies achieve their strategic objectives and business initiatives through project management leadership. A fantastic agile transformation outcome with a client organization in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. This is the story behind the book—told by Scott. Identifying details have been changed and certain elements have been excluded.

This article is the second installment of the eight-part story. If you haven't already read the first post, you can find it here:
Part 1: The Call.

Part 2: The Goals

Highlights related to the goals follow.

The executive vice president (EVP) identified his top three desired outcomes:

  • Accelerate the development and delivery of products and services—to be faster than the earlier baseline of 6-12 months,
  • Improve the satisfaction of the Scrum Team—to be the same or better than it was earlier with the traditional/waterfall approach, and
  • Improve the satisfaction of stakeholders—to also to be the same or better than it was earlier with the traditional/waterfall approach.

I individually met with and carefully listened to each member of the Scrum Team. There were recurring themes. We then met as a group and I asked them to identify their top two or three goals. They discussed the matter, voted, and decided on these:

  • Meet or exceed the expectations of management, and
  • Deliver valuable products.

I individually met with executives from different departments (the stakeholders). In every case, the they related that things were OK with the earlier traditional/waterfall approach, but that things were worse now. The stakeholders indicated that, with the earlier approach, someone on the project team worked with their group to gather requirements, and around 6-12 months later the results were deployed. However, it was reported that with the then-current approach, the projects' purpose and requirements were not understood, and that what was produced was unusable. The goals of the stakeholders were:

  • For them or their representatives to be as—or more—involved as earlier with the traditional/waterfall approach, and
  • Get a usable product as often as—or more frequently than—earlier with the traditional/waterfall approach.

Here's a recap of everyone's goals. The EVP wants the development and delivery of products and services to be faster than 6-12 months, improved satisfaction of the Scrum Team, and improved satisfaction of stakeholders. The Scrum Team wants to meet or exceed expectations of management, and deliver valuable products. The stakeholders want (themselves or via their representatives) to be more involved in requirements/user stories and get useable project-delivered products more frequently than every 6-12 months.

Everyone permitted their goals to be shared with others. After discussing the subject with the EVP, I wrote the goals on oversize paper and posted it in a common area proximate to the Scrum Team and accessible to the stakeholders.

Highlights on the environment, roles, and practices—primarily focused on the Scrum Team—follow.

The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” — Agile Transformation at an Entertainment Company continues with Part 3: The Environment.


★★★★★


A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Credit is shared with Chris Hare and Colin Giffen, the technical editors on the publication. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, a detailed list of awards, and more are in the digital media kit at https://AgileScrumGuide.com. The book is available at Amazon, Barnes & Noble, Strand Books, Harvard Book Store, Books-a-Million, The Booksmith, and other retailers, distributors, and partners.


★★★★★


You're invited to:


You're also invited to connect with us on social. Like us on
Facebook and follow us on:




Award-Winning Book -Agile Scrum

The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” - Agile Transformation at an Entertainment Company | Part 3

vGGG9B2 story behind the book - c3 lowerres

The Story Behind
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company

Scott M. Graffius, CEO of
Exceptional PPM and PMO Solutions™, helps companies achieve their strategic objectives and business initiatives through project management leadership. A fantastic agile transformation outcome with a client organization in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. This is the story behind the book—told by Scott. Identifying details have been changed and certain elements have been excluded.

This article is the third installment of the eight-part story. If you haven't already read the earlier parts, you can find them here:


Part 3: The Environment

Highlights on the environment including roles and practices
primarily focused on the Scrum Teamfollow.

I learned that the Scrum Team was composed of 16 people: one Scrum Master, one Product Owner, and 14 Development Team members. Both the Scrum Master and the Product Owner explained that they were familiar with agile, but that they had no prior work experience with agile/Scrum and no related training—except for what was provided by the value-added reseller (VAR). The Development Team consisted of 14 people: a technical architect, a UI designer, a business analyst, seven developers, three testers, and a technical writer. Eleven of the 14 members of the Development Team had no prior work experience with agile/Scrum and no related training—except for what was provided by the VAR. Of the 16 people on the Scrum Team, 15 were local (at an office in the greater Los Angeles area), and one
the Product Ownerwas based out of her office in Paris, France.

Of the 16 people on the Scrum Team, two
the Scrum Master and the Product Ownerwere full time on the project. All of the others were allocated about 50% on the project.

I was given a copy of the training binder left by the VAR. I was told that the contents—about 500 pages—reflected the totality of the training and reference material. The training session, led by the VAR, was attended by the Scrum Master and the all of the Development Team members. The executive vice president (EVP) attended portions. The Product Owner attended portions, listening by phone. The first page in the binder covered the Agile Manifesto, the second page was a two-column table which compared and contrasted waterfall and Scrum (e.g., waterfall freezes scope, Scrum freezes schedule), and the third page showed success rates of waterfall vs. Scrum (e.g., 29% of waterfall projects fail vs. 9% of agile projects). The remaining pages provided information about the VAR company and detailed instructions on how to use their software product. That constituted the training.

The Product Owner, Scrum Master, and Development Team reported that they followed the training and instructions provided by the VAR. I won't delineate the then-current roles further or describe all of the events and artifacts. However, some examples follow.

The Product Owner created a product vision statement and stored it in the software, but nobody else remembered seeing it.

The Product Owner created a product backlog in the software, but nobody else claimed to have seen it.

The Scrum Master facilitated a Sprint Planning event where the Development Team estimated work in terms of complexity, and the results were recorded in the software tool. It was reported that
due to the time differencethe Product Owner did not attend Sprint Planning meetings.

It was communicated that during Sprint execution, the Scrum Master would ask the Development Team if they had any notable progress; and only if the answer was yes, there was a Daily Scrum. As a result, the Daily Scrum event occurred around once or twice a week. When the meeting took place, the Scrum Master did a quick interview with each member of the Development Team and noted the results in the software tool.

I was told that the team followed the recommendation of the VAR for the sprint duration of four weeks.

The Sprint Reviews were attended by the Scrum Master, the Product Owner (remotely), all of the Development Team members, and the EVP. However, the other stakeholders did not attend the events. On average, about half of the work planned and committed to the sprint was "done." Both "done" and not-"done" items were demonstrated at the Sprint Review.

The Scrum Master reported that the team did conduct a Retrospective event at the end of each sprint and that the results were saved in the software tool. When I reviewed the information, I saw comments such as "we worked very hard" under the what went well category. Everything under the "what didn't go so well/opportunities for improvements" category were ideas for enhancement requests for the software tool. I was informed that the VAR instructed staff to convert everything that didn't go well into a suggestion for a future general release of the software or a request for a custom enhancement of the software.

None of the products/increments from any of the sprints were released.

The Story Behind Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company continues with Part 4: The Options. Coming soon.


★★★★★


A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Credit is shared with Chris Hare and Colin Giffen, the technical editors on the publication. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, a detailed list of awards, and more are in the digital media kit at https://AgileScrumGuide.com. The book is available at Amazon, Barnes & Noble, Strand Books, Harvard Book Store, Books-a-Million, The Booksmith, and other retailers, distributors, and partners.


★★★★★


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"Agile Scrum" Online Bonus Content — Updated on 20 March 2019

For Twitter - bonus content v180210

Online bonus material — containing an ever-growing list of supplemental content that comes free with the purchase of
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — was updated today.

Contents include satisfaction survey examples, quizzes, tools, select resources, and more. Information on how to access the online bonus material are provided inside the both the ebook and the paperback book.


★★★★★



A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Credit is shared with Chris Hare and Colin Giffen, the technical editors on the publication. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, a detailed list of awards, and more are available in the digital media kit. The book is available at Amazon, Barnes & Noble, Strand Books, Harvard Book Store, Books-a-Million, The Booksmith, Hudson Booksellers, Savoy Bookshop & Café, Compass Books at SFO/Books Inc., University Press Books – Berkeley, and other retailers, distributors, and partners.


★★★★★



You're invited to:


You're also invited to connect with us on social. Like us on
Facebook and follow us on:





Award-Winning Book -Agile Scrum