The Story Behind “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” - Agile Transformation at an Entertainment Company | Part 8

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The Story Behind
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company

Scott M. Graffius, CEO of
Exceptional PPM and PMO Solutions™, helps companies achieve their strategic objectives and business initiatives through project management leadership. A fantastic agile transformation outcome with a client organization in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. This is the story behind the book—told by Scott. Identifying details have been changed and certain elements are not included.

This article is the final installment of the eight-part story. If you haven't already read the earlier parts, you can find them here:


Part 8: The Success

By adopting an agile mindset and providing improved engagement, collaboration, transparency, and adaptability via Scrum's values, roles, events, and artifacts, the results were excellent. After one sprint, satisfaction ratings for the Development Team and stakeholders were higher than the target. After three sprints, the output of the Scrum Team became consistent and predictable, satisfaction increased even further, and all of the
seven goals mentioned earlier were achieved. Here's an overview:

🎯 Goal 1
  • Source: This goal was identified by the EVP (executive vice president)
  • Desired outcome: Develop and deliver products and services faster than 6-12 months
  • Result: The goal was achieved (with the agile transformation, delivery occurred as often as every two weeks)

🎯 Goal 2
  • Source: This goal was identified by the EVP
  • Desired outcome: Improve the satisfaction of the Scrum Team
  • Result: The goal was achieved

🎯 Goal 3
  • Source: This goal was identified by the EVP
  • Desired outcome: Improve the satisfaction of the stakeholders
  • Result: The goal was achieved

🎯 Goal 4
  • Source: This goal was identified by the Scrum Team (Scrum Master, Product Owner, and the Development Team)
  • Desired outcome: Meet or exceed the expectations of management
  • Result: The goal was achieved

🎯 Goal 5
  • Source: This goal was identified by the Scrum Team
  • Desired outcome: Deliver valuable products/services
  • Result: The goal was achieved

🎯 Goal 6
  • Source: This goal was identified by the stakeholders
  • Desired outcome: For stakeholders or their representatives to be more involved in requirements
  • Result: The goal was achieved

🎯 Goal 7
  • Source: This goal was identified by the stakeholders
  • Desired outcome: Get useable products delivered more frequently than 6-12 months
  • Result: The goal was achieved (with the agile transformation, delivery occurred as often as every two weeks)

The EVP, Scrum Team, and stakeholders declared the pilot a success and they made this implementation of Scrum the preferred approach for the development and delivery of products and services going forward.

In addition to achieving the goals summarized above, the agile transformation also supported the organization's efforts to innovate and drive their competitive advantage. It became more successful. As the business grew, so has the number of Scrum teams. Originally numbering one, the division presently has six Scrum teams.

This concludes
The Story Behind Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Agile Transformation at an Entertainment Company. The agile transformation experience was the inspiration for Scott M. Graffius’ book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The publication helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, continuous improvement, and more. It has garnered 17 first place awards and credit is shared with Chris Hare and Colin Giffen, the technical editors on the publication. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, and a detailed list of awards are in the digital media kit.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius is offered in digital and print formats around the world.

Agile Scrum in ebook format (ASIN: B01FZ0JIIY) is available in:


Agile Scrum in paperback (ISBN-13: 9781533370242) is for sale in:


For press, please visit AgileScrumGuide.com.


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Award-Winning Book -Agile Scrum

Scott M. Graffius Named Author of the Week by AUTHORSWEEK for His New Title, Agile Transformation

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AUTHORSWEEK named Scott M. Graffius as Author of the Week for his new title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book. His first title, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards.

About the Author

Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), garnered 17 first place awards from national and international competitions. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information on Scott, see his bio.

About the Book

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ASIN: B07R9LJLPJ) provides a revealing behind-the-scenes account of a successful agile implementation. The transformation dramatically improved the way the organization works and delivers business value. The story is based on actual events and it's told from the author's perspective as an agile coach. The book is offered in digital format around the globe. The ebook is available for purchase in:

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About AUTHORSWEEK


AUTHORSWEEK provides a weekly round-up of the latest book releases and author platform programs. For additional information, visit their website at
AUTHORSWEEK.COM.


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Award-Winning Book -Agile Scrum