Scott M. Graffius Named Author of the Week by AUTHORSWEEK for His New Title, Agile Transformation

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AUTHORSWEEK named Scott M. Graffius as Author of the Week for his new title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book. His first title, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards.



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About the Author

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Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), garnered 17 first place awards from national and international competitions. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world. For additional information on Scott, see his bio.

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About the Book


Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits. Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.



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About AUTHORSWEEK

AUTHORSWEEK provides a weekly round-up of the latest book releases and author platform programs. For additional information, visit their website at
AUTHORSWEEK.COM.

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Let's Connect

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Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2019 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Agile Project Management Author Scott M. Graffius Quoted in Publication of National Academy of Sciences

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Agile project management author and influencer Scott M. Graffius was quoted in a publication of the National Academy of Sciences.

The respective content is: “If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.” — Graffius, Scott M. (2016).
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.

Chris Hare and Colin Giffen were Technical Editors on Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

For details on the respective National Academy of Sciences publication, see the
accompanying PDF.



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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management consultant, practitioner, award-winning author, and keynote speaker. Content from his books, speaking engagements, and more has been used by businesses, governments, and universities, including: Gartner, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, Texas A&M, and others. Thinkers360 named Scott a Top 20 Global Thought Leader and Influencer on Agile. His full-length bio is available at:
https://bit.ly/bio-smg.



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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About the National Academy of Sciences

The National Academy of Sciences (NAS) is a United States nonprofit organization. NAS is part of the National Academies of Sciences, Engineering, and Medicine, along with the National Academy of Engineering and the National Academy of Medicine.

As a national academy, new members of the organization are elected annually by current members, based on their distinguished and continuing achievements in original research. Election to the National Academy is one of the highest honors in the scientific field. Members of the National Academy of Sciences serve pro bono as "advisers to the nation" on science, engineering, and medicine. The group holds a congressional charter under Title 36 of the United States Code.

Founded in 1863 as a result of an Act of Congress that was approved by Abraham Lincoln, the NAS is charged with "providing independent, objective advice to the nation on matters related to science and technology. … to provide scientific advice to the government 'whenever called upon' by any government department."

To learn more about the NAS, visit their website at
http://nasonline.org.

The short URL for this article is:
bit.ly/asg-nas

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Let's Connect

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Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2020 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

2020 Updates to the Scrum Guide: 7 Key Changes, and Why There's No Impact to the Award-Winning Book Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Countless organizations and resources are vanguards of agile including Scrum. Many take guidance from the Scrum Guide, which is periodically revised. An updated version was released on November 18, 2020. This article highlights the key changes in the Scrum Guide. And it covers what impact — if any — those updates have on the award-winning publication, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

The update to the
Scrum Guide includes seven key changes. They are:

  1. The update is less prescriptive. For example, it removed the implied requirement of questions during the Daily Scrum.
  2. Before, the Scrum Team was comprised of the Development Team (the people doing the work), Scrum Master, and Product Owner. Now, the Scrum Team is composed of developers (the people doing the work), the Scrum Master, and the Product Owner.
  3. The update introduces the Product Goal.
  4. More information on the Definition of Done, and the Sprint Goal. (The Product Goal is covered above.)
  5. Before, the Development Team was referred to as self-organizing. The update uses the term self-managing and it notes that developers should choose who, how, and what to work on.
  6. “Why?” was added to the sprint planning topics. So, there are now three: what, how, and why.
  7. Unnecessarily complex information was removed.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions notes: “This guide incorporates the values and principles of agile along with information on typical successful Scrum implementations and best practices.” With a bibliography referencing 116 sources, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions was deliberately based on a large and diverse range of sources for the better. Here's just one example among many. While the Scrum Guide was silent on velocity, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions covers the topic: “For example, velocity — the most popular metrics — is not used by some people. However, this guide covers velocity and other leading practices.”

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is definitively not a restatement of a solitary source such as the Scrum Guide. Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions was thoughtfully designed to be “a refreshingly clear and easy to follow guide” based on typical successful implementations and best practices from a multitude of sources.

So, what is the impact — if any — of changes to the
Scrum Guide on Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions? That’s covered next. The scale of 0-10 is used, where 0 represents no impact and 10 indicates a significant impact.

Item 1: Less Prescriptive

  • Scrum Guide: The update to the Scrum Guide is less prescriptive. For example, it removed the implied requirement of questions during the Daily Scrum.
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book was already non-prescriptive. While it is centered on leading practices, it notes: “Every aspect does not need to be followed to the letter. Just as a value of agile is ‘individuals and interactions over processes and tools’ and a principle is ‘inspect and adapt,’ whatever approach you decide to use should be adjusted as appropriate to your unique circumstances.” That’s just one example.
  • Impact: 0.

Item 2: The Team

  • Scrum Guide: Before, the Scrum Team was comprised of the Development Team (the people doing the work), Scrum Master, and Product Owner. Now, the Scrum Team is comprised of developers (the people doing the work), the Scrum Master, and the Product Owner. Simply put, “Development Team” was changed to “developers.”
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: This label change should not impact how a Scrum Team works together. (Note: while the change may have been an attempt to simplify matters, calling them something other than developers may have been even better. In Scrum, developers are defined as those who do the work. However, for many people, a technology developer/engineer immediately comes to mind.)
  • Impact: Between 0 and 1.

Item 3: Product Goal

  • Scrum Guide: The update introduces the Product Goal.
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book already covers the Product Goal.
  • Impact: 0.

Item 4: Definition of Done, and the Sprint Goal

  • Scrum Guide: More information on the Definition of Done, and the Sprint Goal. (The Product Goal is covered above.)
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book already suitably covers the Definition of Done (including seven examples, and more) and the Sprint Goal.
  • Impact: 0.

Item 5: Self-Managing

  • Scrum Guide: Before, the Development Team was referred to as self-organizing. The update uses the term “self-managing” and it notes that developers should choose who, how, and what to work on.
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book already covers the who, how, and what to work on.
  • Impact: 0.

Item 6: Added “Why?” to Sprint Planning

  • Scrum Guide: “Why?” was added to the sprint planning topics. So, there are now three: what, how, and why.
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book already covers the “why” via the sprint goal during sprint planning.
  • Impact: 0.

7. Unnecessary complexities

  • Scrum Guide: Unnecessarily complex information was removed.
  • Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions: The book was conscientiously built to be “a refreshingly clear and easy to follow guide.” Unnecessary complexities were never included, so they don’t need to be removed.
  • Impact: 0.

The updates to the
Scrum Guide are helpful. However, as delineated above, they have no impact on the award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

Hailed as “a must-have” and “the book highlights the versatility of Scrum beautifully” and “a superbly written and presented guide that is applicable across a broad range of businesses from consumer products to high-tech,” award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by author Scott M. Graffius is a refreshingly clear and easy to follow guide based on typical successful implementations and best practices from a multitude of sources. The 2020 updates to the Scrum Guide have no impact on Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Several updates to the Scrum Guide involved adding information that was already provided by Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.



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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management consultant, practitioner, award-winning author, and international speaker. Content from his books, speaking engagements, and more has been used by businesses, governments, and universities, including: Gartner, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, Texas A&M, and others. Thinkers360 named Scott a Top 20 Global Thought Leader and Influencer on Agile. His full-length bio is available at:
https://bit.ly/bio-smg.




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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2020 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Scott M. Graffius Leading a Discussion on Team Development and Leadership at BSides NCL 2021 Conference


Scott M Graffius Speaking at BSides NCL 2021 - LR-SQ
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Agile project management thought leader and influencer Scott M. Graffius will present “Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive InfoSec Teams” to an audience of Information Security professionals at the BSides Newcastle 2021 Conference. Scott will deliver his talk on Saturday, September 11th, from 4:00-5:10 p.m. British Time.

Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 Professional Development Hours (PDHs). For reporting with the Project Management Institute (PMI), it's 1.25 Professional Development Units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum Educational Units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

Secure your tickets for the conference from
Eventbrite.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB has generated over one billion dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. He has spoken at conferences and other events around the world, including Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://AgileScrumGuide.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About BSides Newcastle (BSides NCL)


What’s “the weirdest InfoSec event out there?” According to the organizers of BSides NCL, it’s their conference. The inaugural session of the Technology Information Security (InfoSec) event was held in 2019 in a skate park in Newcastle, England. In 2020, the event was virtual. In 2021, the cyber security event will be hybrid—in-person and virtual—and run from Friday, September 10th through Saturday, September 11th. The in-person meetup will be conducted at The Catalyst and those attending virtually will participate via
Gather.

To learn more about the conference, visit
https://bsidesnewcastle.org and follow it on Twitter at @BSidesNCL.

Tickets are available at
Eventbrite.

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About The Catalyst Newcastle

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The Catalyst Newcastle on June 1, 2020 (Photo by Sam Barnwell Photography; image used under license, CC BY-NC-ND 2.0)

The Catalyst is located in the centre of Newcastle, England. The home to the National Innovation Centre for Data, it brings together businesses, academia, technology, and science. The Catalyst encourages collaborative innovation and provides a supportive ecosystem for businesses to grow and develop new ideas, products, and services, alongside world-leading thinkers and creatives.

To learn more about The Catalyst, visit
https://www.thecatalystnewcastle.co.uk. Follow it on Twitter at @TheCatalystUK.

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Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Team Leadership Content by Scott M. Graffius Featured by Hasso-Plattner-Institut für Digital Engineering GmbH

Phases of Team Development by Scott M Graffius Featured by Hasso Platttner Institute HPI - LR-BLG
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Content from agile project management practitioner, consultant, multi award-winning author, and thought leader, Scott M. Graffius, is featured by The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, a German information technology institute and faculty of the University of Potsdam. HPI featured Graffius' Phases of Team Development — Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, California: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. — in their presentation on scalable software engineering.

The now-current 2022 version of the Phases of Team Development visual is
here.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius has spoken at 82 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Romania, Sweden, United Arab Emirates, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.

Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About the Hasso Plattner Institute

The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, is a German information technology institute and faculty of the University of Potsdam located near Berlin. It offers a bachelor's degree program in IT Systems Engineering and five master's degree programs: IT Systems Engineering, Digital Health, Data Engineering, Cybersecurity, and Software Systems Engineering. Currently, 22 professors and more than 50 visiting professors and lecturers are working at HPI. Teaching and research focuses on the applications of highly complex and networked IT systems, as well as innovations for all areas of life. To learn more, visit https://hpi.de.

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Let's Connect

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Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

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onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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The short link for this article is:
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© Copyright 2022 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Thinkers360 Named 'Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions' Author Scott M. Graffius an Agile Thought Leader and Influencer

Scott M Graffius Featured by Thinkers360 on Agile List on March 31 2023 - LR
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Agile Workflows

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Scott M. Graffius is an agile project management practitioner, consultant, multi-award-winning author (Agile Scrum and Agile Transformation), and international keynote speaker. He has generated over $1.9 billion of business value in aggregate for the organizations he has served. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 84 conferences and other events across 25 countries.

Thinkers360, the world’s first open platform for thought leaders and influencers, included Graffius on their March 31, 2023 list of Agile Thought Leaders and Influencers. Thinkers360's patent-pending approach to ratings factors each candidate’s diverse contributions and content such as articles, books, media coverage, podcasts, social media, speaking events, videos, and more. Visit https://www.thinkers360.com to learn more about Thinkers360.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 84 conferences and other events across 25 countries. Visit https://ScottGraffius.com to learn more.

Connect with Scott on:

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.




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Let's Connect

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Connect with
AgileScrumGuide.com on:


And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on:


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The short link for this article is:
https://bit.ly/asg-ldr-23

© Copyright 2023 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music

Scott M Graffius - AgileScrumGuide_Com - The Sound of Innovation- Digital Transformation Told Through a Story about Apple Music - Creative - X7 - LwRes
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Agile Workflows


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Digital Transformation

First covered by Scott M. Graffius in 2017¹, this article provides a refreshed and expanded coverage of digital transformation. It features Apple Music and reports key steps, business benefits, and how agile can help deliver results quickly.

Digital transformation is about leveraging data and connectivity to change how the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.

Digital transformation involves three key steps:

  1. Convert data to insight. Collect, analyze, and make sense of data.
  2. Impart insight to action. Leverage the insight as an action within a business process or other application.
  3. Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.

Scott M Graffius - AgileScrumGuide_Com - The Sound of Innovation- Digital Transformation Told Through a Story about Apple Music - Three Steps - Creative - X7-2 - LwRes

Next, the three key points will be told in a story involving Apple Music. In this section, the author takes some creative liberties, providing an imaginative narrative on aspects of Apple Music in the story.

1. Convert Data to Insight

Think about data as raw material. It’s abundant and surrounds us in every corner of the digital world. However, data itself is meaningless until we shape it into something valuable. Picture Apple Music. It’s not just a streaming platform; it’s an engine of understanding. Millions of users interact with it daily, generating considerable data—what customers listen to, when, how often, and in what context.

Simply listing the numbers is easy. But Apple’s ability to take those numbers and extract a story sets it apart. Recently, the platform noticed an emerging trend—users in certain regions were gravitating toward playlists that combined the energy of hip-hop with the soul of country music. Apple wasn’t pushing it; it’s something the data indicated. The insight? People wanted to explore new, exciting combinations. By converting data to insight, Apple unlocked the possibility of giving people something they didn’t even know they wanted.

2. Impart Insight to Action

Insights are powerful, but their value is only realized when implemented. At Apple Music, insights aren't just theoretical—they’re the fuel that drives the entire experience. Once Apple understood that its listeners were craving a blend of genres like hip-hop and country, it didn’t stop at that realization. It transformed that insight into action.

Apple Music used this discovery to create curated playlists like 'Hip-Hop Meets Country.' But it didn’t stop there. By integrating this insight into the recommendation engine, it began offering personalized mixes deeper than surface-level tastes. Now, when a listener opens the app, it’s as if Apple Music has anticipated their mood and vibe, and it offers them a playlist that feels like it was made just for them. Insight, when applied to action, transforms a passive experience into something that feels intuitive, almost magical. That’s the kind of experience that Apple is after.

3. Convert Action to Outcome

Action, however, is just the bridge. The final step in this transformation is turning that action into real outcomes. Let’s stay with the Apple Music example. By continuously analyzing user preferences and using those insights to evolve offerings, Apple creates a deeper connection with the listener. The results are tangible. Listeners spend more time on the platform, they engage more with playlists, and they discover artists they might never have encountered otherwise.

But beyond just engagement, there’s a greater outcome at play—customer loyalty. People don’t just use Apple Music; they feel like it understands them. That’s the outcome of translating insight into action, and then nurturing it until it becomes a better product. With every new feature and update, Apple reinforces that value. When done right, Apple Music is not just creating playlists; it’s building relationships, trust, and ultimately, legacy.

Digital transformation can result in significant benefits including one or more of the following:

  1. Enhanced customer experience and loyalty
  2. Innovation and improved competitive advantage
  3. Achieve faster return on investment (ROI)
  4. Better products/services
  5. Faster time-to-market
  6. Reduced waste
  7. Cost reduction
  8. Increased profit margins
  9. Secure and expand market share
  10. Enhanced operational agility

Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and success in a rapidly evolving world.

Interested in developing and delivering products and services in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage? Get the award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Award-winning ‘Agile Scrum- Your Quick Start Guide with Step-by-Step Instructions’ by Scott M Graffius - Alt_Create 8

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide.

Order your book today!


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About Scott M. Graffius

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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.

Visit
ScottGraffius.com to learn more about Scott.

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Footnotes

¹ Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.

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Bibliography/References

  1. Apple (2015, June 8). Introducing Apple Music — All The Ways You Love Music. All in One Place. Available at: https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/.
  2. Davenport, Thomas H., & Redman, Thomas C. (2020, May 21). Digital Transformation Comes Down to Talent in 4 Key Areas. Harvard Business Review. Available at: https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas.
  3. Exceptional Agility (2023, April 10). What's the Future of Agile? Available at: https://exceptionalagility.com/blog/files/the-future.html.
  4. Exceptional PPM and PMO Solutions (2024, January 5). Leverage the Phases of Team Development -- Forming, Storming, Norming, Performing, and Adjourning -- to Help Your Teams be Happier and More Productive: 2024 Update. Available at: https://www.exceptional-pmo.com/blog/files/team-development-2024.html.
  5. Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light [Workshop]. Session delivered at a private/corporate event in Dubai, United Arab Emirates. DOI: 10.13140/RG.2.2.30790.48960.
  6. Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
  7. Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
  8. Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
  9. Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
  10. Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
  11. Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
  12. Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
  13. Kraus, S., Durst, S., Ferreira J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63 (4): 1-18. DOI: 10.1016/j.ijinfomgt.2021.102466.
  14. Lamarre, E., Chheda, S., Riba, M., Genest, V., & Nizam, A. (2023). The Value of Digital Transformation. Harvard Business Review. Available at: https://hbr.org/2023/07/the-value-of-digital-transformation.
  15. Morsa, Luigi (2022, July 7). Agile. Creativity. Innovation. International Institute for Learning. Available at: https://blog.iil.com/agile-creativity-innovation/.
  16. Nadkarni, S., & Prügl, R. (2021). Digital Transformation: A Review, Synthesis, and Opportunities for Future Research. Management Review Quarterly, 71: 233-341. DOI: 10.1007/s11301-020-00185-7.
  17. Vial, G. (2019). Understanding digital transformation: A review and a research agenda, The Journal of Strategic Information Systems, 28 (2): 118-144. DOI: 10.1016/J.JSIS.2019.01.003.

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How to Cite This Article

Graffius, Scott M. (2024, October 15). The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music. AgileScrumGuide.com. Available at: https://
agilescrumguide.com/blog/files/digital-transformation-featuring-apple-music.html. DOI: 10.13140/RG.2.2.27718.28489.

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Content Acknowledgements


Apple and Apple Music names are the property of Apple, Inc.

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Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.



Award-Winning Book -Agile Scrum