Scott M. Graffius to Speak at California Inland Empire Chapter of Project Management Institute

pmicie-2019-vg2---twitter-lowerres-squashed
blue spacer line (3_5 pt at 1000 px)

Agile Workflows

blue spacer line (3_5 pt at 1000 px)

Scott M. Graffius, CEO of Exceptional PPM and PMO Solutions and author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, will present "How to Deliver Your Projects with Faster ROI, Competitive Advantage, and Additional Benefits Using Agile Scrum" at the California Inland Empire chapter of the Project Management Institute. The session will provide attendees with a vibrant and highly visual presentation of Scrum, the most popular agile development and delivery framework for products and services. Scott will cover the roles, responsibilities, tools, and techniques unique to Scrum—spanning from vision through release—based on best practices and top factors from successful implementations. Attendees will be presented with practical information they can use. This will be Scott's second talk at the chapter. The session will be held in Murrieta, California on Saturday, February 16, 2019. For more information, visit here.



black_spacer_lr_sq_v3

About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author.

Scott is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include improved responsiveness to business needs, faster delivery and time-to-market, upgraded on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. For i
nfographics and additional resources, visit http://Exceptional-PMO.com.

A fantastic agile transformation experience and result with a client in the entertainment industry was the inspiration for Scott’s book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The publication has garnered 17 first place awards. Scott and his book have been featured in Yahoo Finance, the Dallas Business Journal, BookLife by Publisher’s Weekly, Innovation Management, and additional media outlets. A trailer, high-resolution images, reviews, a detailed list of awards and more are available at https://AgileScrumGuide.com.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

Scott regularly speaks at conferences and other events in the United States and internationally where he delights audiences with presentations on agile, traditional, and hybrid project, program, portfolio, and PMO management. He integrates and includes professional standards, best practices, and his first-hand experience with successful implementations. Scott uses everyday language and vibrant visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. His upcoming and past appearances are listed at
http://scottgraffius.com/publicspeaker.html.

Additional information is available at
http://Exceptional-PMO.com/who_we_are/bio.

black_spacer_lr_sq_v3

About the Project Management Institute California Inland Empire (PMICIE) Chapter

The PMICIE—chartered by the Project Management Institute in 2002—is based in Rancho
Cucamonga, California. The chapter is committed to the advancement of the project management profession. It provides its members with networking, training, and professional development opportunities. The website for the chapter is https://pmicie.org.

black_spacer_lr_sq_v3

Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

black_spacer_lr_sq_v3

© Copyright 2019 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Author Scott M. Graffius to Speak at Los Angeles Chapter of Project Management Institute

pmi-la-valencia-lowerres-squashed
blue spacer line (3_5 pt at 1000 px)

Agile Workflows

blue spacer line (3_5 pt at 1000 px)

An updated version of the story is available here.

Scott M. Graffius, CEO of Exceptional PPM and PMO Solutions and author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, will present "Getting (More) Benefits from Agile" at the Los Angeles chapter of the Project Management Institute. He will deliver practical information including top factors from successful Scrum implementations—based on his first-hand experience and 116 sources—which attendees can leverage to gain (more) benefits from agile. This will be Scott's second talk at the chapter. The session will be held in Santa Clarita, California on June 2, 2020. In early 2020, additional information including the time and venue for the talk will be shown at http://scottgraffius.com/publicspeaker.html.



black_spacer_lr_sq_v3

About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author.

Scott is the CEO of
Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include improved responsiveness to business needs, faster delivery and time-to-market, upgraded on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage.

A fantastic agile transformation experience and result with a client in the entertainment industry was the inspiration for Scott’s book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The publication has garnered 17 first place awards. The credit is shared with Chris Hare and Colin Giffen, the technical editors on the book. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Dallas Business Journal, BookLife by Publisher’s Weekly, Innovation Management, and additional media outlets. A trailer, high-resolution images, reviews, a detailed list of awards and more are available in the digital media kit.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

He holds six professional certifications: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, and the Institute of Electrical and Electronics Engineers (IEEE). Within the IEEE, Graffius is a member of the Computer Society, the Consumer Electronics Society, the Broadcast Technology Society, the Internet of Things Community, and the Consultants Network.

Scott regularly speaks at conferences and other events in the United States and internationally where he delights audiences with presentations on agile, traditional, and hybrid project, program, portfolio, and PMO management. He integrates and includes professional standards, best practices, and his first-hand experience with successful implementations. Scott uses everyday language and vibrant visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. His upcoming and past appearances are listed
here.

Additional information is available at http://Exceptional-PMO.com/who_we_are/bio.

black_spacer_lr_sq_v3

About the Los Angeles Chapter of the Project Management Institute (PMI-LA)

The Los Angeles chapter (PMI-LA) was chartered by the Project Management Institute in 1974. The chapter's vision is "PMI-LA will be recognized as a premier PMI chapter for the advancement of project management and a benchmark for other PMI chapters." Its mission is “To provide opportunities for individual growth in project management and increase corporate awareness of the project management profession.” For more on the PMI-LA, visit
https://pmi-la.org. The chapter's hashtag is #PMILA.

black_spacer_lr_sq_v3

Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

black_spacer_lr_sq_v3

© Copyright 2019 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.


Award-Winning Book -Agile Scrum

Author Scott M. Graffius to Speak at a Virtual Event of the Los Angeles Chapter of Project Management Institute

twitter-pmi-la-valencia-v3-0028low-res0029-squashed
blue spacer line (3_5 pt at 1000 px)

Agile Workflows

blue spacer line (3_5 pt at 1000 px)
An earlier version of this story appeared on March 22, 2019. This version includes the update that Scott's talk will be a virtual event.

Scott M. Graffius, CEO of Exceptional PPM and PMO Solutions and author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, will present "Getting (More) Benefits from Agile" at a virtual event of the Los Angeles chapter of the Project Management Institute. He will deliver practical information including top factors from successful Scrum implementations—based on his first-hand experience and 116 sources—which attendees can leverage to gain (more) benefits from agile.

Location: Virtual event
Date: Tuesday, June 2, 2020
Time: 5:30-7:15 p.m. Pacific Time

For more information and to register for the virtual event, visit
bit.ly/agile-virtual.

This will be Scott's second talk at the chapter.



black_spacer_lr_sq_v3

About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius is a technology leader, project management expert, consultant, award-winning author, and international speaker. His content has been used by corporations, governments, and universities.

Scott is a Principal Consultant and the CEO of
Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. The consultancy provides advisory, training, and facilitative consulting services related to governance and project, program, portfolio, and PMO management. The firm’s expertise spans agile, traditional waterfall, and hybrid approaches. While every engagement is unique, outcomes typically include getting more projects done, faster delivery time, improved on-budget performance, improved customer and stakeholder satisfaction, and more. Exceptional PPM and PMO Solutions™ confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, Informa, Innovation Management, the Dallas Business Journal, Computer Weekly, the PM World Journal, BookLife by Publisher’s Weekly, NHD Podcast, Learning Solutions, Dr. Harold Kerzner’s Innovation Project Management, and additional media outlets and publications. The trailer, high-resolution images, reviews, a list of awards, and more are available in the digital media kit.

His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority.

Scott's content has been used by corporations, governments, and universities—including Cisco, RSA, Ford, LITE-ON Technology Corporation, Liberty Mutual Group, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, The Open University, Asia Pacific University of Technology and Innovation, and others.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Scott has a bachelor's degree in Psychology with a focus in Human Factors. He holds seven professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, and the Institute of Electrical and Electronics Engineers.

He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Scott was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Scott regularly speaks at conferences and other events around the globe where he delights audiences with presentations on agile, traditional, and hybrid project, program, portfolio, and PMO management. He integrates content on professional standards, best practices, and his first-hand experience with successful implementations. Scott uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. Appearances and testimonials are listed at the public speaker section of his website.

Scott resides in Los Angeles, California.

black_spacer_lr_sq_v3

About the Los Angeles Chapter of the Project Management Institute (PMI-LA)

The Los Angeles chapter (PMI-LA) was chartered by the Project Management Institute in 1974. The chapter's vision is "PMI-LA will be recognized as a premier PMI chapter for the advancement of project management and a benchmark for other PMI chapters." Its mission is “To provide opportunities for individual growth in project management and increase corporate awareness of the project management profession.” For more on the PMI-LA, visit
https://pmi-la.org. The chapter's hashtag is #PMILA.

black_spacer_lr_sq_v3

Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

black_spacer_lr_sq_v3

© Copyright 2020 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Agile Author and Influencer Scott M. Graffius to Speak at Scottish Summit 2021 Conference

scottish-summit---twitter-0028lr---blog0029-squashed
blue spacer line (3_5 pt at 1000 px)

Agile Workflows

blue spacer line (3_5 pt at 1000 px)
🔥 Update: The Scottish Summit 2021 tech conference recorded sessions and made the videos available to the public. The video for Scott's session is included at the end of this post.

Scott M. Graffius — agile influencer and author of two award-winning books,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change — will present "Are You Realizing All the Benefits from Agile?" at Scottish Summit 2021. The tech conference is normally conducted as an in-person gathering at the University of Strathclyde Technology and Innovation Centre in Glasgow, UK. In 2021, the event will be virtual.
  • Location: Virtual
  • Date: Saturday, February 27, 2021

For more information and to register for the conference, visit
https://scottishsummit.com.

Scott's speaker reel video, and details on his speaking engagements, are available
here.



black_spacer_lr_sq_v3

About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management consultant, practitioner, award-winning author, and international speaker. Content from his books, speaking engagements, and more has been used by businesses, governments, and universities, including: Gartner, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, Texas A&M, and others. Thinkers360 named Scott a Top 20 Global Thought Leader and Influencer on Agile. His full-length bio is available
here.




black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries


black_spacer_lr_sq_v3

About Scottish Summit 2021

Scottish Summit is a diverse and inclusive tech conference that features a broad range of topics presented by the best speakers. It provides attendees with an excellent experience in a fun, relaxed, and friendly environment. Normally conducted as an in-person gathering at the University of Strathclyde Technology and Innovation Centre in Glasgow, UK, the event will be virtual in 2021. To learn more, visit https://scottishsummit.com.

black_spacer_lr_sq_v3

Update on March 5, 2021

If you missed the event, recordings of sessions are now available on YouTube. Scott's talk is at https://www.youtube.com/watch?v=ydwIehQdLKU and the video is also shown below.




black_spacer_lr_sq_v3

Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

black_spacer_lr_sq_v3

© Copyright 2020 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.


Award-Winning Book -Agile Scrum

The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music

Scott M Graffius - AgileScrumGuide_Com - The Sound of Innovation- Digital Transformation Told Through a Story about Apple Music - Creative - X7 - LwRes
black_spacer_lr_sq_v3

Agile Workflows


black_spacer_lr_sq_v3



Digital Transformation

First covered by Scott M. Graffius in 2017¹, this article provides a refreshed and expanded coverage of digital transformation. It features Apple Music and reports key steps, business benefits, and how agile can help deliver results quickly.

Digital transformation is about leveraging data and connectivity to change how the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.

Digital transformation involves three key steps:

  1. Convert data to insight. Collect, analyze, and make sense of data.
  2. Impart insight to action. Leverage the insight as an action within a business process or other application.
  3. Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.

Scott M Graffius - AgileScrumGuide_Com - The Sound of Innovation- Digital Transformation Told Through a Story about Apple Music - Three Steps - Creative - X7-2 - LwRes

Next, the three key points will be told in a story involving Apple Music. In this section, the author takes some creative liberties, providing an imaginative narrative on aspects of Apple Music in the story.

1. Convert Data to Insight

Think about data as raw material. It’s abundant and surrounds us in every corner of the digital world. However, data itself is meaningless until we shape it into something valuable. Picture Apple Music. It’s not just a streaming platform; it’s an engine of understanding. Millions of users interact with it daily, generating considerable data—what customers listen to, when, how often, and in what context.

Simply listing the numbers is easy. But Apple’s ability to take those numbers and extract a story sets it apart. Recently, the platform noticed an emerging trend—users in certain regions were gravitating toward playlists that combined the energy of hip-hop with the soul of country music. Apple wasn’t pushing it; it’s something the data indicated. The insight? People wanted to explore new, exciting combinations. By converting data to insight, Apple unlocked the possibility of giving people something they didn’t even know they wanted.

2. Impart Insight to Action

Insights are powerful, but their value is only realized when implemented. At Apple Music, insights aren't just theoretical—they’re the fuel that drives the entire experience. Once Apple understood that its listeners were craving a blend of genres like hip-hop and country, it didn’t stop at that realization. It transformed that insight into action.

Apple Music used this discovery to create curated playlists like 'Hip-Hop Meets Country.' But it didn’t stop there. By integrating this insight into the recommendation engine, it began offering personalized mixes deeper than surface-level tastes. Now, when a listener opens the app, it’s as if Apple Music has anticipated their mood and vibe, and it offers them a playlist that feels like it was made just for them. Insight, when applied to action, transforms a passive experience into something that feels intuitive, almost magical. That’s the kind of experience that Apple is after.

3. Convert Action to Outcome

Action, however, is just the bridge. The final step in this transformation is turning that action into real outcomes. Let’s stay with the Apple Music example. By continuously analyzing user preferences and using those insights to evolve offerings, Apple creates a deeper connection with the listener. The results are tangible. Listeners spend more time on the platform, they engage more with playlists, and they discover artists they might never have encountered otherwise.

But beyond just engagement, there’s a greater outcome at play—customer loyalty. People don’t just use Apple Music; they feel like it understands them. That’s the outcome of translating insight into action, and then nurturing it until it becomes a better product. With every new feature and update, Apple reinforces that value. When done right, Apple Music is not just creating playlists; it’s building relationships, trust, and ultimately, legacy.

Digital transformation can result in significant benefits including one or more of the following:

  1. Enhanced customer experience and loyalty
  2. Innovation and improved competitive advantage
  3. Achieve faster return on investment (ROI)
  4. Better products/services
  5. Faster time-to-market
  6. Reduced waste
  7. Cost reduction
  8. Increased profit margins
  9. Secure and expand market share
  10. Enhanced operational agility

Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and success in a rapidly evolving world.

Interested in developing and delivering products and services in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage? Get the award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Award-winning ‘Agile Scrum- Your Quick Start Guide with Step-by-Step Instructions’ by Scott M Graffius - Alt_Create 8

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide.

Order your book today!


black_spacer_lr_sq_v3

About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.

Visit
ScottGraffius.com to learn more about Scott.

black_spacer_lr_sq_v3

Footnotes

¹ Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.

black_spacer_lr_sq_v3

Bibliography/References

  1. Apple (2015, June 8). Introducing Apple Music — All The Ways You Love Music. All in One Place. Available at: https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/.
  2. Davenport, Thomas H., & Redman, Thomas C. (2020, May 21). Digital Transformation Comes Down to Talent in 4 Key Areas. Harvard Business Review. Available at: https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas.
  3. Exceptional Agility (2023, April 10). What's the Future of Agile? Available at: https://exceptionalagility.com/blog/files/the-future.html.
  4. Exceptional PPM and PMO Solutions (2024, January 5). Leverage the Phases of Team Development -- Forming, Storming, Norming, Performing, and Adjourning -- to Help Your Teams be Happier and More Productive: 2024 Update. Available at: https://www.exceptional-pmo.com/blog/files/team-development-2024.html.
  5. Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light [Workshop]. Session delivered at a private/corporate event in Dubai, United Arab Emirates. DOI: 10.13140/RG.2.2.30790.48960.
  6. Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
  7. Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
  8. Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
  9. Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
  10. Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
  11. Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
  12. Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
  13. Kraus, S., Durst, S., Ferreira J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63 (4): 1-18. DOI: 10.1016/j.ijinfomgt.2021.102466.
  14. Lamarre, E., Chheda, S., Riba, M., Genest, V., & Nizam, A. (2023). The Value of Digital Transformation. Harvard Business Review. Available at: https://hbr.org/2023/07/the-value-of-digital-transformation.
  15. Morsa, Luigi (2022, July 7). Agile. Creativity. Innovation. International Institute for Learning. Available at: https://blog.iil.com/agile-creativity-innovation/.
  16. Nadkarni, S., & Prügl, R. (2021). Digital Transformation: A Review, Synthesis, and Opportunities for Future Research. Management Review Quarterly, 71: 233-341. DOI: 10.1007/s11301-020-00185-7.
  17. Vial, G. (2019). Understanding digital transformation: A review and a research agenda, The Journal of Strategic Information Systems, 28 (2): 118-144. DOI: 10.1016/J.JSIS.2019.01.003.

black_spacer_lr_sq_v3

scott_m_graffius_-_blog_spacer_-_v23111107_-_cite

How to Cite This Article

Graffius, Scott M. (2024, October 15). The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music. AgileScrumGuide.com. Available at: https://
agilescrumguide.com/blog/files/digital-transformation-featuring-apple-music.html. DOI: 10.13140/RG.2.2.27718.28489.

black_spacer_lr_sq_v3

scott_m_graffius_-_blog_spacer_-_v23111107_-_x---rev-24101207---content-acknowledgements---lwres

Content Acknowledgements


Apple and Apple Music names are the property of Apple, Inc.

black_spacer_lr_sq_v3

scott_m_graffius_-_blog_spacer_-_v23111107_-_x---rev-24101207---copyright---lwres

Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.



Award-Winning Book -Agile Scrum