10 Agile Thought Leaders and Influencers to Follow on Twitter
09 September 2020
Agile Workflows
🔥 The top 10 list was updated. You can see the latest version here.
This is a select list of agile project management thought leaders and influencers on Twitter. We started with over 200 prominent accounts and we got it down to the top 10. We're transparent about the criteria for making this list, so here's how we did it. To qualify, Twitter accounts were required to meet all of the following characteristics:
- account is for a person or a professional association,
- account is 3 or more years old,
- account is active (1 or more tweets in the last 30 days),
- 1,000 or more tweets,
- 7,000 or more followers, and
- 90% or more of tweets have engagement (e.g., likes and retweets).
The list is sorted by engagement level, presented in descending order. In cases where multiple accounts have the same engagement level, the number of followers breaks the tie. Data source: Twitter. Data is as of September 9, 2020. Disclosure: Scott M. Graffius is the author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Source of screen shot images: respective Twitter accounts. Names, marks, and images are the property of their respective owners. Here are the top 10 accounts meeting all of the criteria described above.
#1
Scott M. Graffius
- Twitter handle: @scottgraffius
- Link to Twitter account: https://twitter.com/scottgraffius
- Bio/description as shown on Twitter account: "I'm an agile project management consultant, practitioner, award-winning author, and keynote speaker. Thinkers360 named me a top thought leader and influencer."
- Account is 10 years old
- 187 tweets in the last 30 days
- 4,292 tweets
- 8,053 followers
- 100% of tweets have engagement
#2
Project Management Institute (PMI)
- Twitter handle: @pminstitute
- Link to Twitter account: https://twitter.com/pminstitute
- Bio/description as shown on Twitter account: "Our mission—Making you and your projects more successful."
- Account is 11 years old
- 175 tweets in the last 30 days
- 23,118 tweets
- 128,093 followers
- 99% of tweets have engagement
#3
Scrum Alliance
- Twitter handle: @scrumalliance
- Link to Twitter account: https://twitter.com/ScrumAlliance
- Bio/description as shown on Twitter account: "We are Transforming the World of Work. Since 2001, we have supported the agile movement as the only member-driven nonprofit certifying body in the agile space."
- Account is 11 years old
- 23 tweets in the last 30 days
- 9,835 tweets
- 59,324 followers
- 98% of tweets have engagement
#4
PM Voices
- Twitter handle: @pmvoices
- Link to Twitter account: https://twitter.com/pmvoices
- Bio/description as shown on Twitter account: "Insights on all things PM, created by and for project practitioners"
- Account is 11 years old
- 47 tweets in the last 30 days
- 10,873 tweets
- 52,250 followers
- 98% of tweets have engagement
#5
Mike Cohn
- Twitter handle: @mikewcohn
- Link to Twitter account: https://twitter.com/mikewcohn
- Bio/description as shown on Twitter account: "I'm an agile software development consultant, trainer, author and practitioner. I blog at http://mountaingoatsoftware.com/blog #MGSClasses"
- Account is 11 years old
- 11 tweets in the last 30 days
- 5,187 tweets
- 48,218 followers
- 97% of tweets have engagement
#6
Jeff Sutherland
- Twitter handle: @jeffsutherland
- Link to Twitter account: https://twitter.com/jeffsutherland
- Bio/description as shown on Twitter account: "Co-Creator of #Scrum"
- Account is 12 years old
- 6 tweets in the last 30 days
- 2,523 tweets
- 49,615 followers
- 96% of tweets have engagement
#7
Alistair Cockburn
- Twitter handle: @TotherAlistair
- Link to Twitter account: https://twitter.com/TotherAlistair
- Bio/description as shown on Twitter account: "Chaotic-good Lawful-neutral project witchdoctor. Bard. Dancer, specialty massage, poet. Sits underwater. Playful, wreaks havoc on the unsuspecting."
- Account is 11 years old
- 67 tweets in the last 30 days
- 30,365 tweets
- 29,342 followers
- 96% of tweets have engagement
#8
Lisa Crispin
- Twitter handle: @lisacrispin
- Link to Twitter account: https://twitter.com/lisacrispin
- Bio/description as shown on Twitter account: "Now available, Amazon & LeanPub: _Agile Testing Condensed_! See AgileTestingFellow.com, agiletester.ca, She/her. Quality owner, @OutSystems R&D, #o11y-bound!"
- Account is 12 years old
- 413 tweets in the last 30 days
- 134,332 tweets
- 19,618 followers
- 96% of tweets have engagement
#9
Agile Alliance
- Twitter handle: @agilealliance
- Link to Twitter account: https://twitter.com/agilealliance
- Bio/description as shown on Twitter account: "Agile Alliance is a nonprofit global member organization dedicated to promoting the concepts of #Agile software development as outlined in the #AgileManifesto."
- Account is 10 years old
- 127 tweets in the last 30 days
- 9,636 tweets
- 34,045 followers
- 93% of tweets have engagement
#10
Roman Pichler
- Twitter handle: @romanpichler
- Link to Twitter account: https://twitter.com/romanpichler
- Bio/description as shown on Twitter account: "Product management expert. Author of 'How to Lead in Product Managment’, ‘Strategize', and 'Agile Product Management with Scrum.'"
- Account is 10 years old
- 2 tweets in the last 30 days
- 1,819 tweets
- 14,151 followers
- 93% of tweets have engagement
Follow the 10 Twitter accounts listed above to join the conversation and learn ideas for implementing agile.
Let's Connect
Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.
This story was simultaneously published here at https://agilescrumguide.com and at https://www.exceptional-pmo.com.
© Copyright 2020 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.
10 Agile Thought Leaders and Influencers to Follow on Twitter: Updated for 2021
24 April 2021
Agile Workflows
🔥 The top 10 list was updated. You can see the latest version here.
Follow these top agilists to learn ideas for implementing agile.
This is a select list of agile project management thought leaders and influencers on Twitter. We started with over 220 prominent accounts and we got it down to the top 10. We're transparent about the criteria for making this list, so here's how we did it. To qualify, Twitter accounts were required to meet all of the following characteristics:
- account is for a person or a professional association,
- account is 3 or more years old,
- account is active (defined as 1 or more tweets in the last 30 days),
- 1,000 or more tweets,
- 7,000 or more followers,
- 90% or more of tweets have engagement (e.g., likes and retweets), and
- Tweets were retweeted 0.75 or more times on average.
The list is sorted by engagement level (weighted at 4) and the sub-factor of average retweets per tweet (weighted at 1). In cases where multiple accounts have the same engagement level or average retweets, the number of followers breaks the tie. Data source: Twitter. Data is as of April 24, 2021. Disclosure: Scott M. Graffius is the author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. Source of screen shot images: respective Twitter accounts. Names, marks, and images are the property of their respective owners. Here are the top 10 accounts meeting all of the criteria described above.
#1
Project Management Institute (PMI)
- Name: Project Management Institute (PMI)
- Twitter handle: @pminstitute
- Link to Twitter account: https://twitter.com/pminstitute
- Bio/description as shown on Twitter account: "Our mission—Making you and your projects more successful."
- Account is 12 years old
- 269 tweets in the last 30 days
- 25,331 tweets
- 131,844 followers
- 100% of tweets have engagement
- Tweets were retweeted 2.78 times on average
- Project Management Institute (@PMInstitute) placed 1st
#2
Scott M. Graffius
- Name: Scott M. Graffius
- Twitter handle: @scottgraffius
- Link to Twitter account: https://twitter.com/scottgraffius
- Bio/description as shown on Twitter account: "Agile project mgmt. practitioner and consultant. CEO @Exceptional_LLC. Author @AgileScrumGuide. International speaker. Named a top thought leader & influencer."
- Account is 11 years old
- 275 tweets in the last 30 days
- 6,222 tweets
- 8,423 followers
- 100% of tweets have engagement
- Tweets were retweeted 3.44 times on average
- Scott M. Graffius (@scottgraffius) placed 2nd
#3
Jeff Sutherland
- Name: Jeff Sutherland
- Twitter handle: @jeffsutherland
- Link to Twitter account: https://twitter.com/jeffsutherland
- Bio/description as shown on Twitter account: "Co-Creator of #Scrum and #ScrumatScale and Signatory of the #AgileManifesto"
- Account is 13 years old
- 1 tweets in the last 30 days
- 2,537 tweets
- 51,129 followers
- 98% of tweets have engagement
- Tweets were retweeted 10.25 times on average
- Jeff Sutherland (@jeffsutherland) placed 3rd
#4
Scrum Alliance
- Name: Scrum Alliance
- Twitter handle: @scrumalliance
- Link to Twitter account: https://twitter.com/ScrumAlliance
- Bio/description as shown on Twitter account: "We are Transforming the World of Work. Since 2001, we have supported the agile movement as the only member-driven nonprofit certifying body in the agile space."
- Account is 12 years old
- 55 tweets in the last 30 days
- 10,142 tweets
- 60,437 followers
- 98% of tweets have engagement
- Tweets were retweeted 2.44 times on average
- Scrum Alliance (@ScrumAlliance) placed 4th
#5
Mike Cohn
- Name: Mike Cohn
- Twitter handle: @mikewcohn
- Link to Twitter account: https://twitter.com/mikewcohn
- Bio/description as shown on Twitter account: "I'm an agile software development consultant, trainer, author and practitioner. I blog at http://mountaingoatsoftware.com/blog #MGSClasses"
- Account is 12 years old
- 16 tweets in the last 30 days
- 5,288 tweets
- 49,137 followers
- 97% of tweets have engagement
- Tweets were retweeted 7.66 times on average
- Mike Cohn (@mikewcohn) placed 5th
#6
Alistair Cockburn
- Name: Alistair Cockburn
- Twitter handle: @TotherAlistair
- Link to Twitter account: https://twitter.com/TotherAlistair
- Bio/description as shown on Twitter account: "Chaotic-good Lawful-neutral project witchdoctor. Bard. Dancer, specialty massage, poet. Sits underwater. Playful, wreaks havoc on the unsuspecting."
- Account is 12 years old
- 74 tweets in the last 30 days
- 32,299 tweets
- 30,044 followers
- 96% of tweets have engagement
- Tweets were retweeted 1.62 times on average
- Alistair Cockburn (@TotherAlistair) placed 6th
#7
Lisa Crispin
- Name: Lisa Crispin
- Twitter handle: @lisacrispin
- Link to Twitter account: https://twitter.com/lisacrispin
- Bio/description as shown on Twitter account: "Now available, Amazon & LeanPub: _Agile Testing Condensed_! See http://AgileTestingFellow.com, http://agiletester.ca, She/her. Let's succeed w continuous delivery together."
- Account is 13 years old
- 383 tweets in the last 30 days
- 140,849 tweets
- 20,088 followers
- 96% of tweets have engagement
- Tweets were retweeted 0.78 times on average
- Lisa Crispin (@lisacrispin) placed 7th
#8
Roman Pichler
- Name: Roman Pichler
- Twitter handle: @romanpichler
- Link to Twitter account: https://twitter.com/romanpichler
- Bio/description as shown on Twitter account: "Product management expert. Author of 'How to Lead in Product Managment’, ‘Strategize', and 'Agile Product Management with Scrum.'"
- Account is 11 years old
- 3 tweets in the last 30 days
- 1,882 tweets
- 15,188 followers
- 94% of tweets have engagement
- Tweets were retweeted 8.7 times on average
- Roman Pichler (@romanpichler) placed 8th
#9
PM Voices
- Name: PM Voices
- Twitter handle: @pmvoices
- Link to Twitter account: https://twitter.com/pmvoices
- Bio/description as shown on Twitter account: "Insights on all things PM, created by and for project practitioners"
- Account is 12 years old
- 61 tweets in the last 30 days
- 11,296 tweets
- 53,205 followers
- 95% of tweets have engagement
- Tweets were retweeted 1.33 times on average
- PM Voices (@PMvoices) placed 9th
#10
Agile Alliance
- Name: Agile Alliance
- Twitter handle: @agilealliance
- Link to Twitter account: https://twitter.com/agilealliance
- Bio/description as shown on Twitter account: "#Agile Alliance is a global nonprofit membership organization dedicated to people and organizations that apply the values and principles of the #AgileManifesto"
- Account is 11 years old
- 98 tweets in the last 30 days
- 10,526 tweets
- 35,036 followers
- 90% of tweets have engagement
- Tweets were retweeted 1.84 times on average
- Agile Alliance (@AgileAlliance) placed 10th
Follow the 10 Twitter accounts listed above to join the conversation and learn ideas for implementing agile.
Connect with AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
And connect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.
This story was simultaneously published here at https://agilescrumguide.com and at https://www.exceptional-pmo.com.
The short link for this article is: bit.ly/twitter-agile.
© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.
The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music
15 October 2024
Agile Workflows
Digital Transformation
First covered by Scott M. Graffius in 2017¹, this article provides a refreshed and expanded coverage of digital transformation. It features Apple Music and reports key steps, business benefits, and how agile can help deliver results quickly.
Digital transformation is about leveraging data and connectivity to change how the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.
Digital transformation involves three key steps:
- Convert data to insight. Collect, analyze, and make sense of data.
- Impart insight to action. Leverage the insight as an action within a business process or other application.
- Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.
Next, the three key points will be told in a story involving Apple Music. In this section, the author takes some creative liberties, providing an imaginative narrative on aspects of Apple Music in the story.
1. Convert Data to Insight
Think about data as raw material. It’s abundant and surrounds us in every corner of the digital world. However, data itself is meaningless until we shape it into something valuable. Picture Apple Music. It’s not just a streaming platform; it’s an engine of understanding. Millions of users interact with it daily, generating considerable data—what customers listen to, when, how often, and in what context.
Simply listing the numbers is easy. But Apple’s ability to take those numbers and extract a story sets it apart. Recently, the platform noticed an emerging trend—users in certain regions were gravitating toward playlists that combined the energy of hip-hop with the soul of country music. Apple wasn’t pushing it; it’s something the data indicated. The insight? People wanted to explore new, exciting combinations. By converting data to insight, Apple unlocked the possibility of giving people something they didn’t even know they wanted.
2. Impart Insight to Action
Insights are powerful, but their value is only realized when implemented. At Apple Music, insights aren't just theoretical—they’re the fuel that drives the entire experience. Once Apple understood that its listeners were craving a blend of genres like hip-hop and country, it didn’t stop at that realization. It transformed that insight into action.
Apple Music used this discovery to create curated playlists like 'Hip-Hop Meets Country.' But it didn’t stop there. By integrating this insight into the recommendation engine, it began offering personalized mixes deeper than surface-level tastes. Now, when a listener opens the app, it’s as if Apple Music has anticipated their mood and vibe, and it offers them a playlist that feels like it was made just for them. Insight, when applied to action, transforms a passive experience into something that feels intuitive, almost magical. That’s the kind of experience that Apple is after.
3. Convert Action to Outcome
Action, however, is just the bridge. The final step in this transformation is turning that action into real outcomes. Let’s stay with the Apple Music example. By continuously analyzing user preferences and using those insights to evolve offerings, Apple creates a deeper connection with the listener. The results are tangible. Listeners spend more time on the platform, they engage more with playlists, and they discover artists they might never have encountered otherwise.
But beyond just engagement, there’s a greater outcome at play—customer loyalty. People don’t just use Apple Music; they feel like it understands them. That’s the outcome of translating insight into action, and then nurturing it until it becomes a better product. With every new feature and update, Apple reinforces that value. When done right, Apple Music is not just creating playlists; it’s building relationships, trust, and ultimately, legacy.
Digital transformation can result in significant benefits including one or more of the following:
- Enhanced customer experience and loyalty
- Innovation and improved competitive advantage
- Achieve faster return on investment (ROI)
- Better products/services
- Faster time-to-market
- Reduced waste
- Cost reduction
- Increased profit margins
- Secure and expand market share
- Enhanced operational agility
Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and success in a rapidly evolving world.
Interested in developing and delivering products and services in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage? Get the award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
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About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.
Visit ScottGraffius.com to learn more about Scott.
Footnotes
¹ Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
Bibliography/References
- Apple (2015, June 8). Introducing Apple Music — All The Ways You Love Music. All in One Place. Available at: https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/.
- Davenport, Thomas H., & Redman, Thomas C. (2020, May 21). Digital Transformation Comes Down to Talent in 4 Key Areas. Harvard Business Review. Available at: https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas.
- Exceptional Agility (2023, April 10). What's the Future of Agile? Available at: https://exceptionalagility.com/blog/files/the-future.html.
- Exceptional PPM and PMO Solutions (2024, January 5). Leverage the Phases of Team Development -- Forming, Storming, Norming, Performing, and Adjourning -- to Help Your Teams be Happier and More Productive: 2024 Update. Available at: https://www.exceptional-pmo.com/blog/files/team-development-2024.html.
- Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light [Workshop]. Session delivered at a private/corporate event in Dubai, United Arab Emirates. DOI: 10.13140/RG.2.2.30790.48960.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
- Kraus, S., Durst, S., Ferreira J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63 (4): 1-18. DOI: 10.1016/j.ijinfomgt.2021.102466.
- Lamarre, E., Chheda, S., Riba, M., Genest, V., & Nizam, A. (2023). The Value of Digital Transformation. Harvard Business Review. Available at: https://hbr.org/2023/07/the-value-of-digital-transformation.
- Morsa, Luigi (2022, July 7). Agile. Creativity. Innovation. International Institute for Learning. Available at: https://blog.iil.com/agile-creativity-innovation/.
- Nadkarni, S., & Prügl, R. (2021). Digital Transformation: A Review, Synthesis, and Opportunities for Future Research. Management Review Quarterly, 71: 233-341. DOI: 10.1007/s11301-020-00185-7.
- Vial, G. (2019). Understanding digital transformation: A review and a research agenda, The Journal of Strategic Information Systems, 28 (2): 118-144. DOI: 10.1016/J.JSIS.2019.01.003.
How to Cite This Article
Graffius, Scott M. (2024, October 15). The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music. AgileScrumGuide.com. Available at: https://agilescrumguide.com/blog/files/digital-transformation-featuring-apple-music.html. DOI: 10.13140/RG.2.2.27718.28489.
Content Acknowledgements
Apple and Apple Music names are the property of Apple, Inc.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.