Digital Transformation

7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly

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This is a brief overview of digital transformation—including key steps, business benefits, and how agile can help deliver results quickly.

Digital transformation is about leveraging data and connectivity to change the way the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.

Digital transformation involves three key steps:
1. Convert data to insight. Collect, analyze and make sense of historical and real-time data.
2. Impart insight to action. Leverage the insight as an action within a business process or other application.
3. Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.

Digital transformation may yield one or more of the following benefits for businesses:
1. Reach ROI sooner
2. Better products/services
3. Faster time-to-market
4. Less waste
5. More profit
6. Protect/secure market share
7. Improved competitive advantage

Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and succeeding in a rapidly evolving world.

For those interested in agile,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions provides an authoritative roadmap to easily and quickly implement Scrum, the most popular agile project management and delivery framework. It helps teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement―which drives competitive advantage. The book is available in paperback and ebook formats at Amazon. For more on the book, please see agilescrumguide.com.

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Let's Connect

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Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2017 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.




Award-Winning Book -Agile Scrum

How to Order the Product Backlog by Factoring Business Value and Risk: Update for 2021

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Scrum is the most popular agile development and delivery framework. In Scrum, the product backlog — sometimes referred to as the product/service backlog or the product release backlog — is simply a list work to be done. It may contain features, bugs to be fixed, or other requirements; and entries may take the form of user stories or other formats. The Product Owner is the ultimate holder of the product backlog. He/she prioritizes items, and different methods can be employed to help accomplish that work. This concise article highlights the technique of factoring business value and risk.

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Each item in the product backlog would be rated as either high or low in two dimensions: business value and risk. It is suggested that high business value, high-risk items are worked on first. While that may seem counterintuitive, the earlier that work is done, the sooner the team will move to mitigate the issues and unknowns—leading to a higher quality product. If there's a failure, it will occur early and relatively inexpensively.

An ordering of priorities is illustrated above, and it follows:

1. High business value, high risk.
2. High business value, low risk.
3. Low business value, low risk.
4. Low business value, high risk.

Alternatively, other prioritization methods—such as the MoSCoW ranking model—may be used.

This content is an abridged excerpt from the award-winning book by Scott M. Graffius,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB has generated over one billion dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books (
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. He has spoken at conferences and other events around the world, including Australia, Brazil (scheduled for September 1, 2021), Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech. His full bio is available at https://AgileScrumGuide.com.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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Let's Connect

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Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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The short URL for this article is:
https://bit.ly/agile-pb

© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Agile Project Management Expert Scott M. Graffius Speaking at IEEE Day 2021

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Agile project management expert, influencer, and award-winning author, Scott M. Graffius, will be speaking at IEEE Day 2021. Scott will deliver "Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams" to an audience of engineering, computing, and technology professionals. His talk will be livestreamed on Tuesday, October 5, 2021, from 2:00-3:00 p.m. Eastern Time. The IEEE-USA is providing the event free of charge.

Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

For more information and to register for the event, visit
https://events.vtools.ieee.org/m/277932.

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About Scott M. Graffius


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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB has generated over one billion dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books (
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. He has spoken at conferences and other events around the world, including Australia, Brazil (scheduled for September 1, 2021), Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech. His full bio is available at https://AgileScrumGuide.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.




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About the IEEE


The Institute of Electrical and Electronics Engineers — commonly referred to by the letters I-E-E-E (pronounced I-triple-E) — is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.

IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 400,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.

For more information on the IEEE, visit its website at
https://www.ieee.org.

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About the IEEE-USA

IEEE-USA serves the careers and public policy interests of 150,000+ engineering, computing, and technology professionals who are U.S. members of IEEE. For more information on the IEEE-USA, visit the organization’s website at
https://ieeeusa.org.

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Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Scott M. Graffius Leading a Discussion on Team Development and Leadership at BSides NCL 2021 Conference


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Agile project management thought leader and influencer Scott M. Graffius will present “Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive InfoSec Teams” to an audience of Information Security professionals at the BSides Newcastle 2021 Conference. Scott will deliver his talk on Saturday, September 11th, from 4:00-5:10 p.m. British Time.

Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 Professional Development Hours (PDHs). For reporting with the Project Management Institute (PMI), it's 1.25 Professional Development Units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum Educational Units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

Secure your tickets for the conference from
Eventbrite.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB has generated over one billion dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. He has spoken at conferences and other events around the world, including Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://AgileScrumGuide.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About BSides Newcastle (BSides NCL)


What’s “the weirdest InfoSec event out there?” According to the organizers of BSides NCL, it’s their conference. The inaugural session of the Technology Information Security (InfoSec) event was held in 2019 in a skate park in Newcastle, England. In 2020, the event was virtual. In 2021, the cyber security event will be hybrid—in-person and virtual—and run from Friday, September 10th through Saturday, September 11th. The in-person meetup will be conducted at The Catalyst and those attending virtually will participate via
Gather.

To learn more about the conference, visit
https://bsidesnewcastle.org and follow it on Twitter at @BSidesNCL.

Tickets are available at
Eventbrite.

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About The Catalyst Newcastle

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The Catalyst Newcastle on June 1, 2020 (Photo by Sam Barnwell Photography; image used under license, CC BY-NC-ND 2.0)

The Catalyst is located in the centre of Newcastle, England. The home to the National Innovation Centre for Data, it brings together businesses, academia, technology, and science. The Catalyst encourages collaborative innovation and provides a supportive ecosystem for businesses to grow and develop new ideas, products, and services, alongside world-leading thinkers and creatives.

To learn more about The Catalyst, visit
https://www.thecatalystnewcastle.co.uk. Follow it on Twitter at @TheCatalystUK.

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Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Agile Project Management Practitioner, Consultant, and Author Scott M. Graffius Speaking at DevOps Experience 2021 Conference

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🔥 Update: The DevOps Experience 2021 conference recorded sessions and made the videos available. The video for Scott's session is included at the end of this post.

Scott M. Graffius—author of
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change—will be speaking at the DevOps Experience 2021 Conference. Now in its 4th year, the conference will explore the role DevOps will play in the "roaring 2020s". This year, speakers and attendees will interact virtually. Scott will present “The Journey to Happier and More Productive DevOps Teams” on Thursday, October 28, 2021. His session runs from 11:45 a.m. to 12:30 p.m. Pacific Time.

Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 0.75 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 0.75 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 0.75 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

To learn more and to secure tickets for the conference, visit
https://www.techstrongevents.com/devopsexperience.

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About Scott M. Graffius

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Scott M. Graffius is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 55 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://AgileScrumGuide.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123107_LR_1000x503

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_SQ_LR_1000x1000

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About the DevOps Experience Conference


The following includes content from the conference website:

As we stand poised to move beyond the COVID-19 pandemic, we are on the edge of what could be a giant leap forward. The world has come to see and recognize the power of digital transformation. Digital transformation is driven by software, and software is accelerated by DevOps. Cloud native computing has served as a catalyst to the DevOps, software, and digital transformation cycle. Now after perhaps 4-7 years worth of digital transformation progress compressed into the last 18 months concurrent with the pandemic, and with favorable capital markets and business outlook on the horizon, we are poised for a generational leap forward.

As we look forward to all of the great things this transformation enables, we also have to be ready to tackle tough problems like cybersecurity threats, future pandemics, and more. DevOps can be a powerful force for change in all of this. In its 4th year, this year's DevOps Experience will explore how DevOps will be a major factor in the "roaring 2020s."


To learn more about the DevOps Experience 2021 Conference, visit https://www.techstrongevents.com/devopsexperience.

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Let's Connect

AgileScrumGuide_-_Follow_Up_on_Twitter_-_v22020407-ASG-BLG-LR-SQ

Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

And c
onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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Update on October 28, 2021

If you missed the event, recordings of sessions are now available. Scott's talk is at https://player.vimeo.com/video/637145697 and the video is also shown below.


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© Copyright 2021 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

Team Leadership Content by Scott M. Graffius Featured by Hasso-Plattner-Institut für Digital Engineering GmbH

Phases of Team Development by Scott M Graffius Featured by Hasso Platttner Institute HPI - LR-BLG
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Agile Workflows

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Content from agile project management practitioner, consultant, multi award-winning author, and thought leader, Scott M. Graffius, is featured by The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, a German information technology institute and faculty of the University of Potsdam. HPI featured Graffius' Phases of Team Development — Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, California: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. — in their presentation on scalable software engineering.

The now-current 2022 version of the Phases of Team Development visual is
here.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius has spoken at 82 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Romania, Sweden, United Arab Emirates, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide. Some links by country follow.


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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle worldwide. Some links by country follow.



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About the Hasso Plattner Institute

The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, is a German information technology institute and faculty of the University of Potsdam located near Berlin. It offers a bachelor's degree program in IT Systems Engineering and five master's degree programs: IT Systems Engineering, Digital Health, Data Engineering, Cybersecurity, and Software Systems Engineering. Currently, 22 professors and more than 50 visiting professors and lecturers are working at HPI. Teaching and research focuses on the applications of highly complex and networked IT systems, as well as innovations for all areas of life. To learn more, visit https://hpi.de.

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Let's Connect

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Connect with
AgileScrumGuide.com on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

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onnect with agile project management practitioner, consultant, award-winning author, and international speaker Scott M. Graffius on Twitter, Facebook, and LinkedIn.

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The short link for this article is:
https://bit.ly/asg-hpi

© Copyright 2022 Scott M. Graffius, AgileScrumGuide.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/AgileScrumGuide.com.



Award-Winning Book -Agile Scrum

The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music

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Agile Workflows


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Digital Transformation

First covered by Scott M. Graffius in 2017¹, this article provides a refreshed and expanded coverage of digital transformation. It features Apple Music and reports key steps, business benefits, and how agile can help deliver results quickly.

Digital transformation is about leveraging data and connectivity to change how the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.

Digital transformation involves three key steps:

  1. Convert data to insight. Collect, analyze, and make sense of data.
  2. Impart insight to action. Leverage the insight as an action within a business process or other application.
  3. Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.

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Next, the three key points will be told in a story involving Apple Music. In this section, the author takes some creative liberties, providing an imaginative narrative on aspects of Apple Music in the story.

1. Convert Data to Insight

Think about data as raw material. It’s abundant and surrounds us in every corner of the digital world. However, data itself is meaningless until we shape it into something valuable. Picture Apple Music. It’s not just a streaming platform; it’s an engine of understanding. Millions of users interact with it daily, generating considerable data—what customers listen to, when, how often, and in what context.

Simply listing the numbers is easy. But Apple’s ability to take those numbers and extract a story sets it apart. Recently, the platform noticed an emerging trend—users in certain regions were gravitating toward playlists that combined the energy of hip-hop with the soul of country music. Apple wasn’t pushing it; it’s something the data indicated. The insight? People wanted to explore new, exciting combinations. By converting data to insight, Apple unlocked the possibility of giving people something they didn’t even know they wanted.

2. Impart Insight to Action

Insights are powerful, but their value is only realized when implemented. At Apple Music, insights aren't just theoretical—they’re the fuel that drives the entire experience. Once Apple understood that its listeners were craving a blend of genres like hip-hop and country, it didn’t stop at that realization. It transformed that insight into action.

Apple Music used this discovery to create curated playlists like 'Hip-Hop Meets Country.' But it didn’t stop there. By integrating this insight into the recommendation engine, it began offering personalized mixes deeper than surface-level tastes. Now, when a listener opens the app, it’s as if Apple Music has anticipated their mood and vibe, and it offers them a playlist that feels like it was made just for them. Insight, when applied to action, transforms a passive experience into something that feels intuitive, almost magical. That’s the kind of experience that Apple is after.

3. Convert Action to Outcome

Action, however, is just the bridge. The final step in this transformation is turning that action into real outcomes. Let’s stay with the Apple Music example. By continuously analyzing user preferences and using those insights to evolve offerings, Apple creates a deeper connection with the listener. The results are tangible. Listeners spend more time on the platform, they engage more with playlists, and they discover artists they might never have encountered otherwise.

But beyond just engagement, there’s a greater outcome at play—customer loyalty. People don’t just use Apple Music; they feel like it understands them. That’s the outcome of translating insight into action, and then nurturing it until it becomes a better product. With every new feature and update, Apple reinforces that value. When done right, Apple Music is not just creating playlists; it’s building relationships, trust, and ultimately, legacy.

Digital transformation can result in significant benefits including one or more of the following:

  1. Enhanced customer experience and loyalty
  2. Innovation and improved competitive advantage
  3. Achieve faster return on investment (ROI)
  4. Better products/services
  5. Faster time-to-market
  6. Reduced waste
  7. Cost reduction
  8. Increased profit margins
  9. Secure and expand market share
  10. Enhanced operational agility

Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and success in a rapidly evolving world.

Interested in developing and delivering products and services in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage? Get the award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Award-winning ‘Agile Scrum- Your Quick Start Guide with Step-by-Step Instructions’ by Scott M Graffius - Alt_Create 8

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle worldwide.

Order your book today!


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About Scott M. Graffius

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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant and contractor, a trainer, a researcher, an award-winning author (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), and an international public speaker.

Visit
ScottGraffius.com to learn more about Scott.

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Footnotes

¹ Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.

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Bibliography/References

  1. Apple (2015, June 8). Introducing Apple Music — All The Ways You Love Music. All in One Place. Available at: https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/.
  2. Davenport, Thomas H., & Redman, Thomas C. (2020, May 21). Digital Transformation Comes Down to Talent in 4 Key Areas. Harvard Business Review. Available at: https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas.
  3. Exceptional Agility (2023, April 10). What's the Future of Agile? Available at: https://exceptionalagility.com/blog/files/the-future.html.
  4. Exceptional PPM and PMO Solutions (2024, January 5). Leverage the Phases of Team Development -- Forming, Storming, Norming, Performing, and Adjourning -- to Help Your Teams be Happier and More Productive: 2024 Update. Available at: https://www.exceptional-pmo.com/blog/files/team-development-2024.html.
  5. Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light [Workshop]. Session delivered at a private/corporate event in Dubai, United Arab Emirates. DOI: 10.13140/RG.2.2.30790.48960.
  6. Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. DOI: 10.13140/RG.2.2.29382.45120.
  7. Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. DOI: 10.13140/RG.2.2.27956.73601.
  8. Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
  9. Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
  10. Graffius, Scott M. (2017, October 3). 7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly. ScottGraffius.com. Available at: https://scottgraffius.com/blog/files/7-Business-Benefits-of-Digital-Transformation-and-How-Agile-Can-Help-Deliver-Results-Quickly.html.
  11. Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
  12. Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, New Jersey: John Wiley & Sons, Inc.
  13. Kraus, S., Durst, S., Ferreira J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital transformation in business and management research: An overview of the current status quo. International Journal of Information Management, 63 (4): 1-18. DOI: 10.1016/j.ijinfomgt.2021.102466.
  14. Lamarre, E., Chheda, S., Riba, M., Genest, V., & Nizam, A. (2023). The Value of Digital Transformation. Harvard Business Review. Available at: https://hbr.org/2023/07/the-value-of-digital-transformation.
  15. Morsa, Luigi (2022, July 7). Agile. Creativity. Innovation. International Institute for Learning. Available at: https://blog.iil.com/agile-creativity-innovation/.
  16. Nadkarni, S., & Prügl, R. (2021). Digital Transformation: A Review, Synthesis, and Opportunities for Future Research. Management Review Quarterly, 71: 233-341. DOI: 10.1007/s11301-020-00185-7.
  17. Vial, G. (2019). Understanding digital transformation: A review and a research agenda, The Journal of Strategic Information Systems, 28 (2): 118-144. DOI: 10.1016/J.JSIS.2019.01.003.

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How to Cite This Article

Graffius, Scott M. (2024, October 15). The Sound of Innovation: Digital Transformation Told Through a Story About Apple Music. AgileScrumGuide.com. Available at: https://
agilescrumguide.com/blog/files/digital-transformation-featuring-apple-music.html. DOI: 10.13140/RG.2.2.27718.28489.

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Content Acknowledgements


Apple and Apple Music names are the property of Apple, Inc.

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Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.



Award-Winning Book -Agile Scrum